Brand Communications Executive

Brand Communications Executive

Fresh Graduates Are Welcome

Department: Brand Department
Location: KL Eco City, Kuala Lumpur
Employment Type: Full-time
Salary: RM3,000 – RM5,000 per month, depending on experience

ABOUT THE ROLE

We are looking for a proactive Brand Communications Executive to support Lucky Cup’s brand communication and marketing activities in Malaysia.

You will work across social media, content, PR, influencer collaboration, campaign execution and new store openings, while coordinating with internal teams and external partners to ensure projects are delivered accurately and on time.

Fresh graduates are welcome. Training and guidance will be provided.

KEY RESPONSIBILITIES

1. Brand Content & Social Media

• Support the localisation and execution of brand communication plans for the Malaysian market.
• Develop and adapt content for Facebook, Instagram, TikTok, campaigns, product launches and store openings.
• Prepare social media captions, campaign copy, key messages and basic communication materials.
• Manage content calendars, publishing schedules and daily social media follow-up.
• Monitor comments, messages, consumer feedback and relevant local trends.
• Ensure all published content is accurate and consistent with Company brand requirements.

2. PR, Media & Influencer Coordination

• Support communication with local media, KOLs, influencers and other external partners.
• Assist with press releases, media invitations, campaign briefs and event materials.
• Coordinate influencer collaborations, including briefing, product seeding, timelines and deliverables.
• Track media coverage, influencer posts and campaign results.
• Maintain updated media and influencer contact records.

3. Campaign & Store Opening Execution

• Support product launches, promotional campaigns, new store openings and offline brand activities.
• Break campaign requirements into clear tasks, timelines and follow-up items.
• Coordinate with Brand, Operations, Visual Communication and other internal teams.
• Follow up on materials, content, event arrangements and pending items until completion.
• Support on-site execution when required.
• Identify potential delays or communication risks and escalate them promptly.

4. Brand Monitoring & Reporting

• Monitor online conversations, consumer sentiment and media coverage related to Lucky Cup.
• Escalate sensitive feedback, misinformation or potential reputational issues when necessary.
• Track basic performance such as social media engagement, media coverage and influencer deliverables.
• Prepare simple campaign, weekly or monthly summaries and maintain organised project records.

REQUIREMENTS

• Diploma or Bachelor’s Degree in Marketing, Communications, Public Relations, Journalism, Business, Media or a related field.
• Fresh graduates are welcome to apply.
• 0–2 years of relevant experience in marketing, social media, PR, content or events is preferred.
• Good written and spoken English and Mandarin for daily working communication.
• Bahasa Malaysia proficiency is highly preferred.
• Good communication, coordination and follow-up skills.
• Comfortable working with multiple tasks, deadlines and different stakeholders.
• Familiar with Facebook, Instagram and TikTok.
• Sensitive to Malaysian consumer trends, local culture and social media topics.
• Basic proficiency in Excel, PowerPoint and common office tools.
• Willing to attend events, store openings and business trips when required.
• Legally eligible to work in Malaysia.

ADDED ADVANTAGES

• Internship or university project experience in marketing, PR, social media or events.
• Experience with Canva, basic photo/video editing or short-form content creation.
• Experience working with influencers, KOLs or media.
• Interest or experience in F&B, FMCG, QSR or retail brands.
• Valid Malaysian driving licence and own transportation.

WORKING HOURS

• Monday to Friday: 9:00 AM – 6:00 PM
• Lunch Break: 1.5 hours
• Saturday: 9:00 AM – 12:00 PM
• This position follows the Company’s current 5.5-day working schedule, and Saturday morning attendance is required.

BENEFITS

• EPF, SOCSO and EIS in accordance with applicable requirements.
• Annual leave and other statutory leave entitlements.
• Performance-related benefits subject to Company policy.
• Training and on-the-job guidance provided.