Brand Communications Manager

Responsibilities

• Global PR Strategy :

Formulate and execute EBC’s global brand communication strategy; maintain relationships with high-end media to enhance the brand's industry leadership and voice.

• Media Relations :

Expand and maintain partnerships with top tier domestic and international financial media, as well as industry-vertical media, securing partnerships with ≥10 high-end media outlets annually.

• Crisis PR Management :

Establish a crisis PR response mechanism to ensure the activation of crisis response workflows within the golden 4-hour window; design public opinion monitoring and early-warning solutions.

• Cross-Regional Collaboration :

Coordinate with the Kuala Lumpur PR team and regional PR leads to ensure global alignment across all PR initiatives.

• Brand Protection & Defense :

Draft and issue official statements in instances of brand infringement; liaise with

platform legal teams to handle copyright infringement and takedown requests.

• Brand Partnership Evaluation:

Manage brand partnership projects, tracking and evaluating ROI to ensure a return on investment of ≥2:1.

Requirements

• Educational Background: Bachelor's degree or above in Public Relations, Mass Communication, Journalism, Marketing, or related fields.

• Work Experience: 5+ years of experience in brand communication, public relations, or media relations.

• Prior experience in the financial industry or with international/multinational brands is highly preferred.

• Exceptional communication, presentation, and copywriting skills.

• Deep familiarity with mainstream communication methodologies and an extensive network of media resources.

• Keen insight into trending topics and robust crisis management capabilities.

• Strong project management skills and cross-functional team collaboration ability.

• Language Proficiency: Fluent in both Chinese and English with strong cross-cultural communication skills.

• Preferred Qualifications (Bonus Points): Existing network/resources with international financial media.

• Hands-on experience in managing cross-border crisis PR.