Brand Content Creator

About the role

The Touch is a holistic beauty and wellness clinic with 18 branches across Bangkok, undergoing a major transformation from a traditional beauty clinic to a trusted brand for beauty, health, and long-term self-care. We are building a new marketing team structure and opening 3 core positions.

Key responsibilities

Brand Content Creator

• Create content that maintains brand tone across FB / IG / TikTok, from concept angle, copy writing, to community engagement
• Translate complex topics (doctors, technology, skin, hormones) into content that ordinary people understand and share
• Work with business analysts and real doctors to transform their expertise into trustworthy content
• Use AI as a thinking partner: draft ideas, create variations, analyze which content types have good retention, then add human touch
• Review metrics weekly (saves, shares, watch time) and be brave enough to drop ideas that don't work, even if you love them

About you

Brand Content Creator

• Storytelling and copywriting in Thai at a level where readers feel something, not just grammatically correct
• Understand platform algorithms genuinely: explain why this clip went viral, why that one didn't, with reasoning not guesswork
• Use AI tools in creative work fluently (ChatGPT / Claude / Midjourney or others) or be eager to learn until you use them artfully; let AI do the heavy work, you do the thinking
• Content planning as a system: pillars, calendar, briefs, not day-to-day thinking
• Bachelor's degree in any field; journalism, literature, marketing, or related fields are advantageous, but portfolio matters more than diploma
• Content / social media work experience 2+ years, or less if portfolio proves you've grown a channel or page yourself
• Professional-level Thai writing; English at a level to read trends and foreign references
• Fluent with basic content production tools: Canva, CapCut or equivalent, and content scheduling tools
• Attach portfolio or real work links with application; applications without work samples will not be considered

About us

The Touch is a holistic beauty and wellness clinic with 18 branches across Bangkok. We are transforming from a traditional beauty clinic into a brand trusted for beauty, health, and long-term self-care. We are building a new marketing team structure entirely and opening 3 core positions that will form the foundation of it.

Work Culture

• AI is a team member, not a threat; we use AI in real work every day from ideation to production to analysis
• Work as a system, not by emotion; every task has a brief, owner, deadline, and measurement for development, not blame
• Numbers are the common language; we debate with data, not by position
• Think outside the box but measure clearly; we want people brave enough to do what this industry hasn't done yet, and fair enough to let numbers decide if it works
• Staying on trend is a habit; the social world changes every week; we need people naturally in it, not waiting for training
• Every piece of work respects medical guidelines; we are in health business, trust is our most expensive asset; we don't overclaim, don't sell fear, and are proud of that line