Brand Creative Manager

Key Responsibilities

• Develop and implement overall creative and visual strategy, ensuring consistency with the brand identity, positioning, and business objectives.
• Develop compelling visual concepts and engaging storytelling that elevate brand awareness, deepen customer engagement, drive consideration, and ultimately convert audiences.
• Create impactful creative experiences across campaigns, digital touchpoints, local activations, and retailtainment, ensuring every execution is culturally relevant, visually distinctive, and aligned with the brand’s strategic objectives.
• Lead the creative direction and execution of brand campaigns, product launches, photoshoots, videos, social media, website, e-commerce, and other customer-facing content.
• Develop compelling visual concepts and storytelling that strengthen brand awareness, customer engagement, consideration, and conversion.
• Lead the Visual Merchandising strategy, including store windows, product displays, campaign installations, launch areas, POS materials, and in-store communication.
• Establish and maintain VM guidelines and visual standards to ensure consistent and premium execution across all stores and markets.
• Work closely with Marketing, Digital, NPD, Retail, E-commerce, and Commercial teams to ensure creative and VM initiatives support business and sales objectives.
• Capture and apply consumer insights, market intelligence, cultural trends, and beauty/fashion trends.
• Ensure the consistent application and protection of the brand identity and visual standards across internal teams, agencies, and external partners.
• Lead and inspire the creative team, agencies, and external creative partners, ensuring high-quality and timely delivery of projects.
• Monitor the effectiveness of creative campaigns and VM initiatives and use performance insights to continuously improve customer engagement and commercial impact.

Qualifications & Experience

• Bachelor’s degree in design, Visual Communication, Marketing, Fine Arts, Fashion, or a related field.
• 8–12+ years of experience in creative leadership, preferably within cosmetics, fashion, luxury, retail, or FMCG.
• Proven experience in creative direction, brand development, campaign development, digital content, and visual merchandising.
• Strong portfolio demonstrating creative concepts, campaigns, photography, digital content, and retail/VM execution.
• Strong understanding of consumer trends, digital platforms, social media, and e-commerce.
• Strong leadership, communication, collaboration, and project management skills.
• Commercially minded with the ability to connect creative ideas to customer engagement and business results.