P
PT.Her Bayu Inti
Brand Development Executive
Skills
RBranding
3 days ago
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Important information
Contract type:
Permanent
Location:
Tangerang, Tangerang City, Banten, Indonesia
Work mode:
Onsite
Published on:
19 October 2026
What they need
Brand Development Executive
PT Her Bayu Inti (HBI) – Cosmetic Manufacturing
- Melakukan riset pasar, tren industri kosmetik dan skincare, analisis kompetitor, serta mengidentifikasi peluang pengembangan produk baru.
- Merencanakan dan mengembangkan konsep produk, termasuk pemilihan bahan aktif, keunggulan produk (USP), positioning, packaging, dan strategi harga.
- Berkoordinasi dengan tim R&D, produksi, purchasing, dan QC dalam proses pengembangan produk hingga siap dipasarkan.
- Mengembangkan dan menjalankan strategi branding, digital marketing, serta peluncuran produk.
- Mengelola dan mengoptimalkan penjualan melalui marketplace, social media, serta channel penjualan lainnya.
- Melakukan monitoring dan evaluasi performa penjualan, efektivitas promosi, marketing, serta profitabilitas produk.
- Bertanggung jawab terhadap pencapaian target pengembangan brand, pertumbuhan penjualan, dan pengembangan bisnis secara keseluruhan.
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