Brand Director

Hiring: Brand Director

Company: Rain Media

Reports to: VP of Marketing and E-commerce

Status: Full-time / W2

Location: US-Based / Remote

Position Overview

Are you a brand operator who can turn strategy into a scalable storytelling engine?

If you instinctively see the gap between a high-level brand strategy and day-to-day execution, obsess over operationalizing storytelling systems, and know how to turn category positioning into measurable conversion, loyalty, and long-term enterprise value, this role is for you.

At Organics Ocean, we're looking for an outcomes-driven Brand Director to build, scale, and run the brand operating function inside our fast-growing DTC consumables business.

Who is Organics Ocean

Organics Ocean is a premium direct-to-consumer supplement brand helping people take control of their health through science-backed, clean, and highly effective products.

We are building more than a supplement company; we are building a trusted wellness brand rooted in education, transparency, and long-term customer trust.

This is a high-growth environment where things do not stay static. We test, optimize, iterate, and innovate quickly, and we are looking for people who thrive in a culture built on ownership, accountability, and continuous improvement.

Our team is made up of high-performing operators who care deeply about their craft, move with urgency, and take pride in building something bigger than themselves. Roles and expectations are clear, feedback is direct, and strong ideas are encouraged regardless of title. The environment is collaborative and low-ego, but the standards are high.

Our Culture

We operate in a high-growth, fast-paced environment where we constantly test, optimize, and innovate. Our team consists of high-performing operators who move with urgency and take pride in their craft. We maintain a collaborative, low-ego culture where feedback is direct, expectations are clear, and strong ideas win regardless of title.

We believe our next stage of expansion requires A-players who thrive in ambiguity and hold a high bar for excellence. To learn the founder's story and more about Organics Ocean, visit our website and review our Cultural Pillars .

What You'll Own

Brand Operationalization & Architecture

• Roadmap & Execution: Build, maintain, and execute the 12-month brand roadmap, directly aligned with the foundational strategy established
• Systems & Guardrails: Translate high-level brand strategy into scalable operational frameworks, creative guardrails, and implementation blueprints.
• Operational Rhythms: Establish cross-functional brand rituals, planning cadences, and ideation workshops to ensure brand alignment across teams.
• Brand Governance: Steward, protect, and continuously refine the brand voice, messaging hierarchy, trust systems, and positioning framework across all consumer touchpoints.
• Organic Channel Standards: Operationalize the brand voice, editorial principles, and messaging standards that guide organic social across all platforms.
• Cross-Functional Influence: Act as a strategic partner to Growth, Performance Marketing, and Creative teams—while this role does not directly manage these functions, you will actively influence storytelling, messaging, and absolute brand consistency.

Customer Insights & Competitive Intelligence

• Market Pulse: Own the continuous tracking of customer perception, market sentiment, and the competitive landscape.
• Insight Gathering: Conduct regular customer interviews and gather qualitative data from reviews, support conversations, surveys, and community feedback.
• Competitive Tracking: Monitor competitor positioning, messaging strategies, product launches, and broader category trends.
• Actionable Analysis: Translate raw customer insights and Ideal Customer Profiles (ICPs) into data-backed recommendations that optimize product positioning, bridge trust gaps, and increase customer confidence across the business.

Revenue-Driving Storytelling

• Commercial Narratives: Partner with Growth, Creative, and Acquisition teams to translate product strategy into compelling, high-converting customer narratives that adhere strictly to overall brand positioning.
• Funnel Optimization: Shape trust-based, compliant messaging frameworks that actively support CVR (conversion rate), AOV (average order value), and subscription retention.
• Launch Execution: Guide and operationalize the launch storytelling for hero SKUs, bundles, new product drops, and subscription tiers.
• Customer Education: Ensure all narrative frameworks prioritize customer education, demystifying the product to accelerate the purchase decision.

Creative & Copy Collaboration

• Strategic Partner: Serve as a strategic partner to Creative and Copy teams, providing clear messaging frameworks, brand standards, and customer insights while protecting their executional autonomy.
• Freedom Within Guardrails: Establish structured messaging frameworks that give creative teams the "freedom within guardrails" to innovate without breaking brand consistency.
• Omnichannel Quality Control: Ensure brand voice and strategy are accurately executed across landing pages, PDPs, paid ads, email, SMS, advertorials, and educational funnels.

Trust & Authority Systems

• Credibility Frameworks: Build and deploy scalable authority-led frameworks leveraging expert voices, educational proof points, medical/scientific credibility assets, and customer reassurance.
• Channel Deployment: Translate complex trust signals into easily digestible, high-impact messaging systems across paid acquisition, lifecycle marketing, PDPs, retention, and social.
• Authority Partnerships: Partner with Acquisition and Influencer teams to identify, onboard, and leverage key opinion leaders (doctors, athletes, physicians, and authority figures) as brand trust multipliers.
• Trust as an Asset: Champion customer trust as a measurable business asset, ensuring every customer-facing touchpoint intentionally reinforces credibility and long-term loyalty.

Cross-Functional Leadership

• Connective Tissue: Serve as the central bridge between Product, Growth, Creative, Copy, Lifecycle, Customer Experience, Founder Voice, and Executive Leadership, ensuring that the brand strategy is seamlessly operationalized and consistently reflected across the entire organization.

What Success Looks Like

What You Bring |Must-Haves

7+ Years of DTC Brand Experience: A proven track record in DTC eCommerce brand management, including informal leadership roles (such as managing agency partners, directing cross-functional projects, or mentoring staff) with the leadership maturity to scale into a formal people-management role.

Consumables & Subscription Focus: Deep experience operating within consumables, wellness, food/beverage, beauty, or highly subscription-heavy brand ecosystems.

Ambiguity to Execution: Proven ability to operationalize high-level strategic brand elements and build systems within fast-paced, early-stage environments.

Cross-Functional Influence: Demonstrated success collaborating with and influencing Growth, Acquisition, and Performance Marketing teams without relying on formal authority.

Data Fluency & Brand Economics: A highly analytical approach to brand health, with the ability to link creative output to performance metrics (CVR, LTV, retention) and brand equity metrics (Share of Voice, branded search growth, and brand lift).

Trust & Conversion Architecture: Practical experience building authority-led trust systems that measurably move the needle on customer confidence and conversion.

Operational Readiness:

• Willingness to align working hours with US time zones, regardless of geographic location.
• Access to a computer, a reliable high-speed internet connection, and a distraction-free remote work environment.
• Flexibility for limited travel as required.

The Ideal Candidate

• The Ultimate Builder: You are completely comfortable in a "blank-slate" environment. You do not want to inherit legacy processes; you want to create the systems from scratch. You are an exceptional brand operator who naturally translates abstract strategy into scalable daily workflows.
• Insight Over Ego: You believe that a brand is defined by the customer, not the marketer. You continuously evolve the brand through hard consumer insights, market feedback, and data rather than personal opinion or theoretical preference.
• A Master Facilitator: You know how to get matrixed teams excited and aligned. You thrive when leading cross-functional initiatives, including running in-person ideation workshops and brand off-sites that turn strategy into momentum.
• A Social & Community Architect: You have hands-on experience developing a beloved, engaging social brand persona from the ground up, turning passive followers into a vocal, trusting community.
• A Category Native: You intuitively understand the unique pace, trust hurdles, and retention mechanics of consumables-adjacent verticals (such as wellness, beverage, beauty, food, or subscription brands).

Offer Details

• Employee Status : This is a full-time, remote, W-2 employee position
• Pay: The expected annual base salary range is $155,000 to $175,000, depending on
• Time Off: 15 days of PTO + 10 paid U.S. holidays per year
• Health & Wellness: Comprehensive healthcare, dental, and vision plans
• Financial Growth: 401(k) with a best-in-class company match
• Perks: Exclusive employee product discounts