Brand Director

Ferryhopper is an equal opportunity employer that welcomes diversity and is committed to inclusion in the workplace. We do not accept discrimination and harassment of any kind. This policy applies to all employment practices within our company. The Company Ferryhopper is revolutionising online ferry booking, aiming to change the way people travel by ferry. We are collaborating with more than 360 ferry companies across 63 countries, bringing a fresh and seamless ferry booking experience. We always strive to cater to the needs of all travellers and keep improving our services.

If you want to know more about the team, read about Ferryhopper in a nutshell.

The role We're looking for a Brand Director to shape and drive Ferryhopper's brand strategy and growth. This is a senior, hands-on leadership role combining strategic thinking with creativity and execution across brand, PR, communications, and design. You'll lead the Brand team, strengthen our global brand presence across markets and channels, and ensure that our brand strategy translates into meaningful growth and a consistent, distinctive Ferryhopper experience.

Key Responsibilities Brand strategy & growth Own Ferryhopper's overall brand strategy, positioning and long-term brand vision.

• Set brand priorities across Greece, Italy and other European markets, balancing global consistency with local relevance
• Develop a scalable approach to international brand building, building on our strong position in Greece
• Monitor consumer, competitor and market trends to keep the brand relevant and differentiated

Brand marketing

• Set the strategic direction for major brand campaigns, partnerships and initiatives across paid, owned and earned channels
• Ensure consistent and compelling brand storytelling across markets and touchpoints
• Build the processes, frameworks and ways of working needed to make brand marketing more structured and scalable
• Work closely with other teams to ensure brand activity contributes to long-term business growth

PR & communications

• Own Ferryhopper's overall PR and communications strategy
• Lead and develop relationships with PR agencies, media and other external stakeholders
• Ensure PR and communications strengthen Ferryhopper's brand, reputation and positioning
• Partner with the CMO and leadership team on major announcements and corporate communications

Design

• Provide strategic direction for Ferryhopper's design and creative output, ensuring it supports the brand strategy and business objectives
• Ensure a consistent, distinctive and high-quality visual identity across markets, channels and customer touchpoints
• Guide the design team to turn brand strategy into compelling creative work and continuously raise the quality of Ferryhopper's creative output

Team & budget leadership

• Lead and develop the Brand Marketing, PR and design teams, with currently 3 direct reports and 6 team members in total
• Set priorities, develop talent and build the team and capabilities needed for international growth
• Own the 7 - figure brand and PR budget and make strategic investment decisions across markets and channels

Measurement & insight

• Establish a clear framework for measuring brand health and the impact of brand investment
• Use brand tracking, consumer research and campaign data to inform strategy and investment
• Report brand performance and recommendations to the CMO and senior leadership

Requirements

• 10+ years' experience in brand marketing, integrated marketing, communications or a related field, including significant leadership experience
• Proven track record of building consumer brands across multiple markets/geographies - international experience is particularly important
• Strong experience developing brand strategy and integrated campaigns across paid, owned, earned and offline channels
• Experience managing significant budgets and making strategic investment decisions based on business impact
• Proven ability to lead, develop and scale marketing teams and work effectively with agencies and external partners
• Experience using consumer insights, research and brand measurement to inform decisions
• Strong commercial judgement, communication skills and ability to influence senior stakeholders
• Comfortable bringing structure and rigour to brand marketing while maintaining creativity
• Experience in technology, travel, marketplaces, e-commerce or another fast-growing consumer business is a plus
• Greek market experience is highly desirable, but we would prioritise international brand-building experience over Greek nationality or market experience
• Fluency in English is essential; Greek is a strong advantage

Benefits The health of our company and the success of our products are directly related to the health of our team and the work environment we create for ourselves. With this in mind, we strive to provide an inclusive and positive working environment. In this respect, we offer:

• Competitive compensation package
• Equipment of your choice
• Training and educational budget throughout the year
• Work in a collaborative and dynamic environment
• Great office space :)
• Three (3) additional days off on top of your statutory annual leave
• Exclusive coupons for your personal ferry trips

Remote & Hybrid Policy:

• Athens-based teams: The policy is to visit the office a minimum of once per week
• Work from Anywhere: Six weeks per year to work from any location of your choice