Brand Director

Brand Director – Marketing Team

About PrimaLoft

PrimaLoft has been a leader in high-performance insulation since 1984,

delivering warmth, protection, and comfort from extreme summit conditions

to everyday outdoor adventures. Think about what’s inside your jackets,

gloves, footwear, and bedding. We develop the insulation that enables those

products to perform at the highest level. It’s likely we power some of your

favorite pieces - just look for our red shield! PrimaLoft partners with more than

1,000 brands across outdoor, sports, fashion, footwear, hunting, fishing, and

other categories. Guided by our commitment to consumers and being

Relentlessly Responsible™, we innovate for high performance while reducing

our impact on the planet. Headquartered in Latham, NY, with an office in

Xiamen, China, PrimaLoft has global reach across North America, Europe, and

Asia.

Our Team

The Marketing department brings together Brand, Communications, and

Creative teams to drive brand equity, awareness, and relevance through

collaborative, cross-functional work.

Role Summary

This role is for a strategic, hands-on brand marketing leader who can help

translate long-term brand ambition into clear direction, compelling

storytelling, measurable campaigns, and strong cross-functional execution. It

is a special opportunity to join PrimaLoft at an exciting inflection point, as the

brand continues to build deeper meaning with consumers and expand its

relevance beyond product performance into the experiences, values, and

moments that matter to them.

The Brand Director is a senior marketing leader responsible for helping shape

and execute PrimaLoft’s brand strategy. As PrimaLoft continues to evolve

toward a more consumer-facing model, this role serves as both brand steward

and change leader — helping ensure consistency while thoughtfully advancing

how the brand shows up across voice, visual identity, storytelling, campaigns,

partnerships, and experiences.

Working closely with the Senior Vice President of Marketing, the Director

helps set brand strategy, creative direction, and priorities, then translates

them into action across teams, channels, and consumer-facing moments.

Success comes through strategy, influence, a strong perspective,

collaborative leadership, candor and the ability to have fun while doing the

work.

This is an ideal role for a brand leader who enjoys building through

collaboration, shaping work from strategy through execution, and operating

with ownership in a swiftly moving environment.

August 2026

This communication may contain confidential and/or privileged information. Any

unauthorized copying, disclosure or distribution of material in this communication is

strictly forbidden.

Key Responsibilities

1. Brand Strategy, Planning & Measurement: Lead annual brand and marketing

strategy, budget planning, priorities, and KPI frameworks in alignment with

business growth objectives and brand health goals, using department

analytics and KPIs to inform decisions and leadership recommendations.

2. Brand Positioning, Messaging & Storytelling: Shape brand positioning,

messaging, creative direction, and consumer storytelling across key

audiences, channels, campaigns, partner moments, and brand experiences.

3. Integrated Marketing Campaigns & Channel Execution: Translate brand

strategy into high-impact marketing programs across campaigns, content,

social media, website, go-to-market initiatives, events, and tradeshows,

leading work from briefing and ideation through launch, optimization, and

performance analysis.

4. Cross-Functional Leadership & Operational Alignment: Partner closely with

Creative, Public Relations, Sales, digital agency partners, and the SVP to

ensure strong alignment, clear briefs, cohesive execution, measurable

impact, and delivery against timelines, budgets, deliverables, and brand

standards.

5. Community, Partnership & Retail Marketing Growth: Build out and amplify

the newly forming PrimaLoft Ambassador Community (PAC), while ensuring

partnership and retail marketing receive strategic attention, creative

consideration, and performance focus as the discipline continues to expand

and develop.

Team Leadership

• Lead, mentor, and develop direct reports and partner teams

• Set clear priorities, provide hands-on guidance, and ensure quality output

in our evolving environment

• Foster a collaborative, accountable, and results-driven team culture

• Ensure team members have clear expectations and quarterly check-ins on

performance and output.

• Strengthen connection and collaboration among remote teammates

across the global team.

Core Competencies & Qualifications

Preferred experience includes 8–12+ years in brand marketing, integrated

marketing, digital marketing, advertising account management or related

roles, with demonstrated experience leading campaigns, managing crossfunctional

teams, working with creative and PR partners, and translating

brand strategy into measurable business impact.

• Hands-on experience with digital marketing, content creation, website

management, and performance marketing

• Comfortable understanding technical performance benefits and

translating them into meaningful, compelling consumer benefits.

Leadership & Ways of Working

• Self-directed and entrepreneurial, with strong ownership, accountability,

and focus on measurable outcomes

• Ability to seamlessly shift between high-level strategic thinking and

tactical execution

August 2026

This communication may contain confidential and/or privileged information. Any

unauthorized copying, disclosure or distribution of material in this communication is

strictly forbidden.

• Pragmatic, solutions-oriented, and comfortable adapting to shifting

priorities with calm and clarity

• Strong people and cross-functional leadership skills, with a proactive,

supportive approach that helps teams stay aligned, informed, and

effective

Success in This Role Looks Like

• Clear, differentiated consumer positioning and messaging that supports

business growth

• High-quality campaigns launched on time with measurable impact against

established KPIs

• Leadership confidence grounded in data, insight, and execution excellence

• Ability to foster a collaborative, positive working environment with

engaged, curious, and proactive team members

• A strong belief in PrimaLoft’s brand, team, and opportunity to build

meaningful consumer relevance

Location & Travel

This position is open to US based remote candidates, with travel to PrimaLoft

headquarters expected 1–2 times per quarter and as business needs require,

including filming, tradeshows, events, and other key moments. When onsite

at headquarters, the Brand Director uses in-person time purposefully to

deepen alignment, strengthen relationships, and accelerate progress on

critical work.

PrimaLoft is committed to building a respectful, inclusive workplace and

considers qualified applicants without regard to legally protected

characteristics. We encourage candidates with diverse backgrounds and

experiences to apply.