Brand E-Commerce

About the Role

We are looking for a Brand E-Commerce professional to drive brand growth through strategic planning, integrated campaigns, and commercial execution across digital commerce channels.

In this role, you will connect brand strategies with e-commerce growth opportunities, aligning demand creation and demand capture initiatives across Affiliate, Live Streaming, and ShopTab. You will work closely with cross-functional teams to translate brand priorities into impactful campaigns and measurable business results.

Job Description

• Develop and execute brand-level e-commerce strategies and campaign plans aligned with overall business objectives, consumer insights, and growth priorities
• Align demand creation and demand capture initiatives to ensure consistency between brand campaigns, consumer engagement, and commercial growth strategies
• Plan and orchestrate integrated e-commerce campaigns across key commerce pillars, including Affiliate, Live Streaming (Streamverse), and ShopTab, ensuring consistent brand direction and execution
• Identify and leverage emerging e-commerce trends, consumer behaviors, marketplace opportunities, and digital commerce innovations to accelerate brand growth
• Drive commercial initiatives, including promotional campaigns, new product launches, and marketplace activations, to increase GMV, traffic, conversion, and overall sales performance
• Monitor and analyze e-commerce performance metrics, including GMV, conversion rate, average order value (AOV), campaign ROI, and channel contribution to identify opportunities for optimization
• Collaborate with Brand, Marketing, Sales, Marketplace, and other cross-functional stakeholders to align campaign priorities, optimize resource allocation, and ensure effective execution

Requirements

• Bachelor's degree in Marketing, Business, Management, or a related field
• Minimum 2 years of experience in e-commerce, brand commerce, digital commerce, marketplace management, or online channel development, preferably within FMCG, beauty, cosmetics, or other consumer-facing industries
• Experience in e-commerce campaign planning, brand activation, commercial strategy, or online channel growth, with a strong understanding of marketplace ecosystems such as Shopee, TikTok Shop, Tokopedia, or Lazada
• Understanding of digital commerce pillars, including affiliate marketing, live commerce, short-video commerce, and marketplace activations
• Strong commercial acumen with experience driving or supporting sales growth, GMV improvement, campaign performance, or channel development initiatives
• Strong analytical and problem-solving skills, with the ability to translate sales performance, consumer insights, and market trends into actionable growth strategies
• Excellent communication, stakeholder management, and cross-functional collaboration skills, with the ability to manage multiple campaigns and priorities in a fast-paced environment
• Proficiency in Excel, Google Sheets, or other data analysis and reporting tools