Brand Executive

We are seeking a dynamic and creative brand executive to join our branding team. You will play a pivotal role in enhancing our brand presence and engaging with our target audience through various marketing and public relations initiatives.

Key Responsibilities:

Social Media Strategy and Management:

·         Develop and execute comprehensive social media strategies to enhance brand visibility and engagement.

·         Create, curate, and manage published content across various social media platforms, ensuring consistency with brand voice and message.

·         Monitor social media channels, respond to audience interactions, and analyze performance metrics.

Content Creation and Management:

·         Plan and implement engaging activities and campaigns to connect with and grow our audience.

·         Work closely with our graphic designers to design marketing collateral including graphics, videos, and written content, ensuring alignment with the overall brand message and visual identity.

·         Support content creation and brand photo shoots, including planning, coordination, and execution.

·         Continuously engage with existing clients through various channels, including physical events, to maintain strong relationships and enhance client satisfaction.

Campaign and Public Relations Management:

·         Maintain and update the campaign and Public relations calendar to keep track of planned activities and ensure timely execution.

·         Manage and execute Public relations drops, ensuring they align with strategic goals and target audiences.

·         Assist in the development and execution of marketing campaigns across multiple channels, including digital, print, and events.

Event Planning and Coordination:

·         Assist in the planning and coordination of trade events, exhibitions, and other promotional events.

·         Liaise with event organizers, vendors, and other stakeholders to ensure a smooth flow. 

Reporting and Analysis:

·         Track, analyze, and report on the performance of social media campaigns, marketing initiatives, and Public relations activities.

·         Provide insights and recommendations for continuous improvement based on data-driven analysis.

·         Contribute to creative idea sessions to develop campaigns that rejuvenate the brand.

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Requirements:

• A diploma or a bachelors degree in marketing, communications or related fields

• Candidates with experience in marketing, branding or related roles preferred, but fresh graduates welcome to apply

• Proficiency in social media platforms and digital marketing tools

• Strong communication skills

• Creative and attention to details

• Strong organization and planning skills

• Experience in video shooting is a plus