Brand Executive

Brand Executive is responsible for day-to-day operational execution, campaign coordination, and brand performance monitoring. Reporting directly to the Brand Manager/Supervisor, this role focuses on implementing 360° marketing tactics—including KOL management, social media content, digital advertising support, and cross-functional coordination to ensure all brand initiatives run on schedule and stay true to the brand identity.

Key Responsibilities

Campaign Execution & Brand Operations

• Execute daily and monthly tactical plans aligned with the strategic direction set by the Brand Manager/Supervisor.
• Oversee online and offline campaigns from preparation and creative brief drafting to promotional material distribution.
• Enforce brand guideline consistency across all communication materials, packaging designs, and social media channels.

KOL Management & Social Media

• Develop and manage the social media content calendar in collaboration with the creative and social media teams.
• Monitor content performance, leverage relevant trends, and drive high audience engagement.

Digital Ads & Partnership Coordination

• Assist in coordinating digital ad execution (Meta Ads, TikTok Ads, Google Ads) with internal teams or external agencies.
• Support the rollout of strategic partnerships, co-branding initiatives, and community events.

Market Research & Data Reporting

• Track and aggregate performance metrics (engagement rate, reach, conversions, ROAS).
• Conduct regular competitor tracking and market trend analysis to provide actionable insights.
• Collaborate with Sales, E-Commerce, and Supply Chain teams to ensure product availability during campaigns.
• Prepare routine campaign evaluations and monthly performance reports.

Qualifications & Requirements

Education & Experience

• Bachelor’s degree in Marketing, Communications, Management, Business, or a related field.
• Work Experience: Minimum 2 years of experience in Brand Management, Digital Marketing, or Marketing Communications.
• Industry Background: Prior experience in FMCG, Beauty, Personal Care, Health & Wellness, or fast-growing local D2C brands is preferred.
• Proven Track Record: Direct experience executing KOL campaigns, managing social media content, and coordinating promotional projects.