Brand Executive

Responsibilities

Brand Planning & Management

• Assist in developing and executing annual and monthly brand plans in line with business objectives.
• Support the development of brand strategies, positioning and marketing initiatives.
• Monitor brand performance and identify opportunities to improve brand visibility and market presence.
• Conduct market, consumer and competitor analysis to support brand planning and decision-making.

Marketing Campaigns & Promotions

• Plan, coordinate and execute brand campaigns, promotions and consumer engagement activities.
• Coordinate with internal teams and external agencies to ensure campaigns are delivered according to agreed timelines.
• Prepare campaign briefs, promotional materials and marketing communication assets.
• Monitor campaign execution and follow up on outstanding actions.

Product Launches

• Support new product launches, relaunches and product development activities.
• Coordinate launch timelines, marketing materials, promotional activities and other related requirements.
• Work closely with Sales and other departments to ensure effective product rollout and market execution.

Trade & In-Store Execution

• Work closely with Sales and Trade Marketing teams to ensure brand standards are properly implemented at customer outlets.
• Review in-store visibility, promotion compliance, product availability and merchandising execution.
• Support the development of POSM and other trade marketing materials.
• Conduct outlet visits where required to monitor execution and gather market feedback.

Market & Competitor Analysis

• Monitor market trends, consumer behaviour and competitor activities.
• Gather and analyse market information to identify potential opportunities and challenges.
• Prepare regular reports on brand performance, market activities and competitor developments.

Digital & Marketing Communication

• Support social media, digital marketing and other brand communication initiatives.
• Coordinate with agencies or content providers on marketing content and creative materials.
• Ensure marketing communication is consistent with the brand identity and guidelines.

Agency & Vendor Management

• Coordinate with advertising, creative, digital, event and other marketing agencies.
• Obtain quotations, coordinate deliverables and monitor project timelines.
• Ensure marketing materials and services are delivered according to agreed requirements.

Budget & Performance Tracking

• Assist in preparing and monitoring brand and marketing budgets.
• Track marketing expenses against approved budgets.
• Monitor campaign performance and support the evaluation of marketing effectiveness and ROI.
• Prepare post-campaign reports and recommendations for future activities.

Cross-Functional Coordination

• Work closely with Sales, Finance, Supply Chain, Product Development and other relevant departments.
• Provide marketing support to the Sales team where required.
• Follow up on product, promotion, stock and other operational matters affecting marketing activities.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, Mass Communication or a related field.
• Preferably 2–4 years of experience in Brand Management, Marketing, Trade Marketing or FMCG.
• Experience in FMCG, Food & Beverage or consumer products will be an advantage.
• Good understanding of brand management, marketing campaigns and trade marketing activities.
• Strong analytical and problem-solving skills.
• Good project management and coordination skills.
• Able to manage multiple projects and meet deadlines.
• Good communication and interpersonal skills.
• Proficient in Microsoft Office, particularly Excel and PowerPoint.