Brand Executive

Responsibilities

• To plan, execute, monitor and evaluate results of brand programs, events and other marketing initiatives of key beer brands in Hong Kong market.
• Work closely and effectively with cross functional teams, external agencies and principals to execute campaigns to achieve business objectives within assigned budget and specific timeline.
• Responsible for trade marketing and support sales teams with customised promotions, POSM production and brand visibility enhancement and to assist exploration of business opportunities.
• To prepare marketing reports such as competitive analysis, market trend updates presentation, market research and budget reports.

Requirements

• University graduate, preferably in marketing or communications field
• 2-3 years experience in brand marketing, channel marketing, event marketing, digital marketing or advertising
• Experience in FMCG or alcoholic/beverage brands is preferred
• Good written & spoken English and Chinese
• Hands-on PC skills in MS Word, Excel, Powerpoint and Chinese Word Processing
• Excellent communication and interpersonal skills
• Presentable, detail-minded with strong marketing and art judgments
• Self-motivated and proactive with creative thinking