Brand Executive

BEVERAGE In Greater China, Jebsen Beverage strives to be synonymous with exceptional quality in every beverage category it competes. Jebsen Beer focuses on the premium and super premium beer market with its wholly owned Blue Girl Beer brand and an impressive portfolio of international brands. Jebsen Wines & Spirits is one of the leading distributors of wines, Japanese sake, spirits and mineral water in the region.

Purpose of the Job Responsibilities

• To plan, execute, monitor and evaluate results of brand programs, events and other marketing initiatives of key beer brands in Hong Kong market.
• Work closely and effectively with cross functional teams, external agencies and principals to execute campaigns to achieve business objectives within assigned budget and specific timeline.
• Responsible for trade marketing and support sales teams with customised promotions, POSM production and brand visibility enhancement and to assist exploration of business opportunities.
• To prepare marketing reports such as competitive analysis, market trend updates presentation, market research and budget reports.

Requirements

• University graduate, preferably in marketing or communications field
• 2-3 years experience in brand marketing, channel marketing, event marketing, digital marketing or advertising
• Experience in FMCG or alcoholic/beverage brands is preferred
• Good written & spoken English and Chinese
• Hands-on PC skills in MS Word, Excel, Powerpoint and Chinese Word Processing
• Excellent communication and interpersonal skills
• Presentable, detail-minded with strong marketing and art judgments
• Self-motivated and proactive with creative thinking

SUCCESS BREEDS SUCCESS. With over 100 years of history, Jebsen’s success has been made possible through our commitment to our partners, to our communities, and to our most valuable asset — our people.

We offer dedicated and talented individuals the opportunity to engage with a family of premium global brands. Employees who pursue excellence are given a diverse platform that provides continuous development and career exposure.

At Jebsen, success breeds success.