Brand Executive (Skincare)

Responsibilities:

• Plans, develops and coordinates all marketing communications programs to promote the brands and further to support the company’s sales objectives.
• Establish and maintain strong relationship of journalist, media contacts, Key Opinion Leaders, influencers, and bloggers to ensure optimum coverage for the brand.
• Plan, develop, and organize media events, media visits, and all PR-related activities.
• Plan, develop, and organize brand events and in-store activation activities to grow brand awareness and presence.
• Explore and identify potential collaborations and partnerships opportunities with other parties to drive brand awareness.
• Identifying and evaluating new marketing opportunities to reach new customers, generate leads and retain existing customers. as well as monitoring the online presence.
• Monitor, analyze, and create social media analysis report on a monthly basis.
• Stay up to date with the latest social media trend & technologies, identifying and evaluating trends and new opportunities that align with brand identity that could help to reach new audience and increase brand awareness.
• Prepare, create and develop marketing communication collaterals, include : brochure, flyers, PR materials, both print and digital.

Requirements:

• Bachelor's degree in any discipline
• Min. 1 year of relevant working experience in Marketing Communication and Digital Marketing in beauty industry is a must
• Good communication in English, both written and spoken
• Good knowledge in communications, relationship management and social media marketing would be preferred
• Demonstrate good media & influencer relationships and great networker, social media savvy
• Have experience in planning, executing and managing event
• Have a good interpersonal, organizational, time, and project management skills
• Creative and passionate about digital marketing
• Ability to effectively handle high-volume workload, concurrent projects and deadlines with minimal supervision
• Accuracy and attention to detail
• Willing to work under full WFO arrangement