Brand Executive Staff

About the role

PT Griya Miesejati (Bakmi GM) is seeking a Brand Executive Staff to join our Marketing & Communications team in West Jakarta, Jakarta. This is a full-time position that plays a crucial role in building and maintaining our brand presence in the competitive food and beverage industry. As Brand Executive Staff, you will be responsible for executing brand strategies, managing brand communications, and ensuring consistent brand representation across all touchpoints. This role offers the opportunity to contribute meaningfully to our brand's growth and market positioning whilst working within a dynamic and collaborative team environment.

Key responsibilities

• Develop and execute brand marketing campaigns and initiatives aligned with overall business objectives
• Manage brand communications across digital and traditional media channels to maintain consistent messaging
• Monitor and analyse brand performance metrics and consumer perception to identify opportunities for improvement
• Collaborate with internal teams including sales, operations and product development to ensure brand consistency
• Create and maintain brand guidelines and ensure compliance across all marketing materials
• Conduct market research and competitor analysis to inform brand positioning and strategy
• Support the development of promotional materials, content and advertising campaigns
• Engage with stakeholders to gather insights and feedback on brand performance
• Assist in the planning and execution of brand events and activations
• Maintain relationships with external partners, agencies and vendors supporting brand initiatives

What we're looking for

• Bachelor's degree in Marketing, Communications, Business Administration or a related field
• 1-2 years of experience in brand management, marketing or related disciplines
• Strong understanding of brand strategy, positioning and consumer behaviour
• Proficiency in digital marketing tools and social media platforms
• Demonstrated ability to manage multiple projects simultaneously and meet deadlines
• Creative thinking with strong analytical and problem-solving capabilities
• Knowledge of the food and beverage industry is advantageous
• Proficiency in Microsoft Office and marketing software applications
• Strong interpersonal skills with the ability to work collaboratively across teams