Brand General Manager

Job Responsibility

• Formulate and implement short-term and long-term strategies for the brand, relating to the market positioning, new product launch, promotional opportunities, business development initiatives – store opening, and retail partnerships
• Develop annual brand plan, marketing calendar, and implement creative integrated marketing campaigns through category analysis, consumer insight to achieve the company’s objectives
• Identify and set up new POS to create product/brand values, customer shopping experience and market share expansion
• Manage P&L and A&P budget control of brand
• Develop best-in-class retail execution and in-store experiences, according to brand specific consumer journey
• Building brand awareness, adding value for the customer, maximizing revenue, improving brand loyalty, and developing strategic marketing and product plans
• Ensure all business activities aligned sales and marketing strategies and financial objectives, measured through revenue growth, market penetration, territorial expansion of retail network, increase market share in existing markets, drive retail business and maximization of new business development opportunities
• Act as a Steward of the brand that supports our new brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand
• Identify, select and evaluate department stores in term of perceived product values, market size, traffic, customer shopping experience
• Monitor business performance against defined metrics and other market information on a regular basis to aid decision making and corrective action if required
• Keep abreast with market trend and competitor activity to maintain the brand’s competitive position
• Build strong relationships with all commercial channel leads, challenge them but also build innovative differentiated plans to drive the business
• Recruit, coach, develop, and manage a strong team to build and execute plans to deliver outstanding business results and new innovations

Qualification

• Minimum 5 years in management level in luxury cosmetics or beauty industry
• Proven solid track record of sales and marketing experience on beauty, cosmetics products
• High level of commercial acumen, able to shape and deliver commercial marketing strategies
• Strategic and growth mindset for the business
• Experience of creating and executing in-store events
• Ability to work retail hours including weekends and special events in a fast-paced work environment
• Team player with strong leadership
• Strong problem solving and analytical skills, self-starter with an entrepreneurial spirit.
• Creatively driven to think out of the box
• Have a keen interest, a good eye and passion for beauty
• Excellent in verbal and written communication skill