brand head

Full-time|Experienced Recruitment|National Capital Region (Metro Manila), Philippines

Job description

Job Responsibilities：

1. Brand Strategy and Localization Implementation: Assist the headquarters in formulating and executing brand strategies and implementation plans that align with the Philippine market.

2. Sales Target Decomposition and Management: Take responsibility for the company's wholesale and retail targets, decompose targets by vehicle model and channel based on actual business conditions, and coordinate internal and external resources to ensure sales target achievement.

3. Marketing Promotion: Oversee the marketing team to advance the planning and execution of marketing and promotion activities, including advertising placement, social media operations, KOL collaborations, and local public relations events, to enhance brand awareness. Manage the brand's official website and social media accounts, and develop localized content to strengthen user engagement.

4. Product Improvement Support: Collaborate with the product team to optimize the vehicle model structure for the Philippine market based on competitor analysis in segmented markets, and propose recommendations for introducing new vehicle models.

5. Channel Management: Maintain regular business communication with dealers and conduct periodic store visits to ensure dealers implement marketing plans and improve sales processes.

6. Crisis Public Relations and Reputation Management: Assist the headquarters in establishing a brand reputation monitoring mechanism, respond quickly to negative incidents (such as product quality disputes), and safeguard brand reputation.

7. Other tasks assigned by company leadership.

Qualifications：

1、A bachelor's degree or above, with 5+ years of experience in the Philippine automotive industry, preferably 3+ years in similar positions general distributors.

2、Familiar with the competitive landscape of the Philippine automotive market and sensitive to market trends.

3、Possess excellent market strategy and execution capabilities, as well as extensive sales management experience.

4、Proactive work attitude, strong sense of responsibility, and high stress tolerance.

5、Proficient in using MS Office and other office software.

6、Proficiency in English as a working language is preferred

Job info

Job title

Job title

brand head

Employment type

Employment type

Full-time

Job function

Job function

Experienced Recruitment

Work location

Work location

National Capital Region (Metro Manila), Philippines