Brand Lead

Join the Charge. Create the Future.

At Ultraviolette, we're more than a company—we’re a movement. A movement that's pushing the boundaries of what's possible in electric mobility. From engineering India’s Fastest Motorcycle to designing The World’s Most Advanced Electric Scooter, we thrive on innovation, audacity, and the relentless pursuit of performance.

We’re a diverse team of trailblazers, engineers, designers, creatives and visionaries—united by a shared obsession: to craft machines that are not only sustainable but exhilarating. Here, radical design meets intelligent technology, and every line of code or bolt of hardware brings us closer to reshaping the future of mobility.

Our mission is to accelerate the evolution of mobility across the globe - and we’re just getting started.

If you're driven by purpose, inspired by possibility, and ready to build something that truly matters, Ultraviolette is the place where your ambition becomes impact. Let's create the future—together.

Job Summary :

This is not a conventional brand role. We are looking for a Brand Lead who is customer obsessed and can shape, build, and scale a category-defining brand from the ground up. This role goes beyond just your regular campaigns and communications. The opportunity is to build a category defining brand, someone who can define meaning, drive cultural relevance, and translate product excellence into a compelling consumer narrative. You will work closely with the founders and cross-functional teams to own the brand end to end, across storytelling, identity, content, and consumer experience.

Responsibilities:

• Define the Brand

Build a clear, differentiated brand narrative rooted in performance, design, and technology. Shape how the brand is perceived across every consumer touchpoint.

• Own Product Storytelling

Translate complex product features - engineering, innovation, and performance into narratives that are emotional, aspirational, relatable, and culturally relevant.

• Drive Brand-Led Growth

Partner with digital, growth and sales teams to ensure brand, performance marketing and sales work cohesively, with strong ROI accountability.

• Build Cultural Relevance

Move beyond traditional marketing by embedding the brand into culture through content, collaborations, communities, and experiences.

• Shape the Consumer Journey

Influence the end-to-end brand experience, from first discovery to ownership, ensuring consistency and emotional impact.

What We’re Looking For

• 7–10 years of experience in brand, marketing, or storytelling roles
• Strong experience across brand building + digital + content
• Background in automotive, EV, consumer tech, or premium consumer brands preferred
• Deep understanding of high-consideration purchase journeys
• Proven ability to build brands that are both aspirational and performance-driven
• Strong creative judgment with the ability to translate strategy into execution
• High ownership mindset, comfortable operating in fast-paced, founder-led environments