Brand Lead

About the Role

We are looking for a creative, strategic and execution-focused Brand Manager to drive the brand journey for Bajaj Broking across ATL, BTL and TTL channels.

The ideal candidate should have a strong understanding of brand building, campaign strategy, consumer communication and design , along with the ability to translate business objectives into impactful marketing campaigns.

This role will work closely with internal stakeholders, creative agencies, media partners, digital teams and business teams to build a consistent and differentiated brand presence for Bajaj Broking.

Key Responsibilities

Brand Strategy & Management

• Develop and execute brand strategies aligned with business and marketing objectives.
• Strengthen Bajaj Broking's brand positioning, proposition and communication.
• Ensure consistency of brand identity and messaging across all consumer touchpoints.
• Manage and evolve brand guidelines, tone of voice, visual identity and communication standards.
• Track market trends, competitor communication and consumer behavior to identify opportunities.

ATL / BTL / TTL Marketing

• Plan and execute integrated ATL, BTL and TTL campaigns across relevant channels.
• Conceptualize campaigns from brief to execution, ensuring strong consumer impact and brand consistency.
• Work with creative and media agencies to develop campaign concepts, communication assets and media plans.
• Manage offline brand activations, events, OOH, print, radio, partnerships and other relevant touchpoints.
• Ensure seamless integration between offline and digital campaigns.

Creative & Design

• Strong understanding of design principles, visual communication and creative storytelling .
• Work closely with designers and creative agencies to develop campaign creatives, key visuals, digital assets and marketing collaterals.
• Ability to independently review and provide constructive feedback on designs, layouts, typography, colors and overall visual communication.
• Ensure all creative output adheres to Bajaj Broking's brand guidelines.
• Translate complex financial products and propositions into simple, engaging and consumer-friendly communication.

Campaign & Product Marketing

• Develop marketing campaigns for new product launches, product enhancements and business initiatives.
• Create campaign briefs covering objectives, target audience, proposition, messaging and communication strategy.
• Partner with Product, Business, Digital, Sales and Customer Experience teams to drive successful launches.
• Monitor campaign performance and identify opportunities for optimization.

Digital & Social

• Collaborate with digital marketing and social media teams to ensure consistent brand communication.
• Provide strategic direction for digital campaigns, social media content and online brand initiatives.
• Understand how brand communication translates across websites, apps, social platforms and digital journeys.

Agency & Stakeholder Management

• Manage relationships with creative, media, production, digital and activation agencies.
• Prepare and manage creative briefs, timelines and campaign deliverables.
• Ensure quality, timelines and budgets are effectively managed.
• Work with senior stakeholders to align communication with business priorities.

Market & Competitor Insights

• Monitor competitor campaigns, communication strategies and industry trends.
• Conduct consumer and market research to identify emerging opportunities.
• Use insights to improve brand communication and campaign effectiveness.

Key Skills & Competencies

• Strong understanding of Brand Management and Integrated Marketing .
• Hands-on experience across ATL, BTL and TTL marketing .
• Strong creative and visual sense with an understanding of design.
• Excellent campaign conceptualization and execution skills.
• Strong copy and communication understanding.
• Experience in managing creative and media agencies.
• Ability to manage multiple campaigns and stakeholders simultaneously.
• Strong project management and execution skills.
• Data-driven approach to measuring campaign effectiveness.
• Strong understanding of the financial services / fintech / stock broking ecosystem will be an advantage.

Preferred Background

• MBA/PGDM in Marketing or equivalent qualification.
• 9–12 years of experience in Brand Management, Integrated Marketing, Advertising or Marketing Communications .
• Experience in financial services, fintech, BFSI, stock broking or consumer-facing digital businesses preferred.
• Candidates from leading agencies with strong experience in managing brands and integrated campaigns may also be considered.

What We Are Looking For

We are looking for someone who is:

Strategic + Creative + Hands-on + Business-oriented

The person should be comfortable moving between brand strategy, campaign ideation, creative reviews, agency management and execution , while keeping the larger business objective at the center of every campaign.