Brand Manager

Job Title: Brand Manager

Experience: 5+ Years

Location: Gurugram

Job Description: We are looking for an experienced and creative Brand & Marketing Manager with 8+ years of experience in building strong brands through impactful storytelling, integrated marketing campaigns, and digital-first strategies. The role requires hands-on ownership of brand positioning, marketing execution, and performance tracking.

Key Responsibilities:

• Develop and execute brand and marketing strategies aligned with business goals

• Own brand positioning, messaging, and consistency across all platforms

• Plan and execute integrated marketing campaigns (digital, social, email, WhatsApp, website)

• Manage social media channels including content planning, posting, engagement, and community building

• Lead content creation including reels, videos, carousels, blogs, newsletters, and campaign creatives

• Manage website content updates and SEO optimization

• Track campaign performance, analyze data, and prepare monthly reports

• Collaborate with internal teams, creative agencies, and external vendors

• Manage influencer partnerships and strategic collaborations

• Lead and mentor agencies, interns, or junior team members Required Skills:

• Brand Strategy & Brand Management

• Digital Marketing & Campaign Execution

• Content Creation & Storytelling

• Social Media Management

• Influencer & Partnership Management

• Analytics & Performance Tracking

Website & SEO Management

• Stakeholder & Vendor Coordination

Qualifications:

• Bachelors degree in Marketing, Communications, Media, or related field

• Masters degree or relevant certifications preferred

• 4+ years of experience in Brand, Marketing, or Communications roles

• Experience in startups, education, social impact, or purpose-driven brands is a plus