Brand Manager

1. Brand Strategy & Positioning

• Brand Stewardship: Own the WOW Chicken and WOW China brand positioning, tone of voice, and visual identity across all consumer touchpoints, ensuring consistency nationally.
• Consumer Insight: Translate consumer research, category trends, and competitive intelligence into actionable brand and communication strategy.
• Annual Brand Planning: Build and own the annual brand calendar, marketing budget, and campaign roadmap in line with business growth targets.

2. Campaign & Content Management

• 360 Campaigns: Plan and execute integrated campaigns across TV/OTT, digital, social, outdoor, and in-store media, from brief to post-campaign analysis.
• Creative & Agency Management: Brief and manage creative, media, and PR agencies to deliver high-quality, on-brand output within timelines and budget.
• New Product / Menu Launches: Lead go-to-market planning for new product and menu launches, coordinating with Product, Supply Chain, and Operations.

3. Trade, Regional & Retail Marketing

• Outlet & VM Alignment: Partner with Regional Marketing and Visual Merchandising teams to ensure brand consistency across outlet branding, launches, and store experience.
• Trade & Partnership Marketing: Identify co-marketing, aggregator, and brand partnership opportunities to expand reach without diluting brand equity.
• Regional Activation: Localize national campaigns for regional markets and support new city / outlet launch marketing plans.

4. Analytics & Budget Ownership

• Performance Tracking: Monitor brand health, campaign performance, and marketing ROI, using data to continuously refine strategy.
• Budget Management: Own the brand's marketing P&L, ensuring efficient spend allocation across media, activation, and production.
• Cross-Functional Reporting: Present brand performance and campaign outcomes to senior leadership on a regular cadence.