Brand Manager

About Haircare Group:

Haircare Group is a trusted partner in the professional hair industry, proudly Australian-owned with over 50 years of experience. Founded by a hairdresser for hairdressers, we are recognized as an industry leader in building brands and distributing high-quality haircare products and services across Australia and New Zealand.

Our customers are at the heart of everything we do, and we focus on building long-term, mutually beneficial relationships with our partners. As a family-owned business, we pride ourselves on being a passionate, innovative team, committed to excellence, integrity, and community.

We are the Home of Professional Hair.

About the Role:

Reporting to the Marketing Activation Manager, the Brand Manager will lead a portfolio of professional haircare brands across Australia and New Zealand.

This role is responsible for driving brand strategy, campaign execution and trade marketing initiatives while working closely with global manufacturer partners, agency partners and internal stakeholders. You will play a key role in delivering marketing plans, product launches, promotional campaigns and customer engagement activities that support brand growth and commercial performance.

Working cross-functionally with Sales, Education, Digital, social media, Purchasing and Design teams, you will ensure marketing activity is delivered effectively on brand and aligned with business objectives.

About You:

• Minimum 4 years' experience in brand management or a similar marketing role
• Proven experience developing and executing successful brand and marketing campaigns
• Strong understanding of marketing and trade marketing principles
• Excellent communication and stakeholder management skills
• Experience managing budgets, forecasting and reporting
• Strong analytical skills with the ability to assess campaign performance and ROI
• Experience working with agency partners and cross-functional teams
• Strong organisational and project management capabilities
• Confident presenter with the ability to influence and engage stakeholders
• Proficiency in Microsoft Office Suite, particularly PowerPoint, Excel and Word
• A proactive, commercially minded and solutions-focused approach

Bonus Points For:

• Experience within the professional hair, beauty, FMCG, retail or lifestyle sectors
• Experience working with international or global brands
• Exposure to loyalty programs, trade marketing initiatives and customer activations
• Experience managing media, PR or integrated marketing campaigns
• Strong content development and copywriting skills

Why You’ll Love It Here:

• Work with globally recognised professional haircare brands
• Join a supportive and collaborative marketing team
• Develop your skills across brand, trade, digital, events and PR
• Competitive salary and annual gratis product allowance
• Generous staff product discounts
• Access to free onsite parking
• Modern Marleston head office location
• Be part of a growing Australian-owned business with a strong culture and exciting future

This is an exciting opportunity for a commercially minded marketer looking to take ownership of a brand portfolio and make a meaningful impact within a dynamic and fast-paced beauty business.

Ready to activate your next career move?

Apply now and become part of the team behind some of the industry's most respected professional haircare brands.

You must have full Australian work rights to be considered for this role.