Brand Manager

Key Responsibilities:

• Lead new product development (NPD) in line with the launch calendar, ensuring timely rollouts, competitive pricing.
• Conduct market research and consumer insight studies to identify trends, triggers, and barriers influencing purchase behaviour .
• Define and implement brand positioning, pricing, and go-to-market strategies to strengthen competitive advantage.
• Develop and execute integrated marketing campaigns including digital, influencer collaborations, experiential marketing, and strategic partnerships.
• Manage social media strategy and content calendar to drive engagement, community building, and brand advocacy.
• Monitor category trends, competitor activities, and innovations to stay ahead in the dynamic beauty and cosmetics market.
• Ensure brand consistency across all touch points packaging, communication, events, and retail presence.
• Plan and execute product launches, events, trade shows, and photo/video shoots to enhance brand visibility.
• Drive brand growth across online, e-commerce, and D2C channels by delivering revenue and market share targets.
• Drive brand growth across online, e-commerce, and D2C channels by delivering revenue and market share targets.
• Lead, mentor, and manage a team across brand, digital marketing, and creative functions to ensure flawless execution of brand strategies.
• Foster cross-functional collaboration with sales and design teams to deliver seamless product and campaign rollouts.
• Measure campaign effectiveness, prepare insights-driven reports, and present recommendations to management.
• Align internal stakeholders with brand mission, vision, and long-term growth objectives.

Key Skills & Attributes:

• Expertise in brand management, digital marketing, and consumer behavior analysis.
• Proven track record in executing ATL/BTL campaigns with measurable results.
• Creative thinker with a keen eye for emerging trends, innovation, and premium branding.
• Excellent analytical, communication, and project management skills.