Brand Manager

Brand Manager

Location : Greater Noida • Full-Time

Key Responsibilities

• Develop and execute the universitys brand strategy and positioning.

• Build a distinctive and consistent brand identity across all communication touchpoints.

• Plan and execute integrated brand and marketing campaigns for the university.

• Drive brand visibility across digital, social media, print, outdoor, events and other relevant channels.

• Work closely with creative, digital, admissions and external agency teams to execute campaigns.

• Develop communication strategies for admissions and programme launches.

• Ensure consistency in the universitys messaging, tone and visual identity.

• Identify opportunities to improve the universitys visibility and differentiation within the higher-education market.

• Conceptualise campaigns around university programmes, student experiences, achievements, events and institutional initiatives.

• Coordinate with internal stakeholders to translate institutional objectives into effective communication.

• Monitor campaign performance, brand visibility and relevant market trends.

• Manage external creative/marketing agencies and vendors wherever required.

• Contribute to building University’s reputation as a credible and aspirational higher-education institution.