Brand Manager

Company Description In 2017, Kuzeyden marked a significant milestone in the water industry, introducing its BPA-free and transparent carboy as it commenced operations in Istanbul. Following the success of the carboy, Kuzeyden expanded its product line to include PET bottles, transcending national borders to establish a presence among international consumers.

With a core commitment to fostering a healthy lifestyle, environmental stewardship, and support for sports, Kuzeyden proudly assumed the role of the official water sponsor for various sporting disciplines.

Today marks the dawn of a fresh chapter for Kuzeyden, where our commitment to innovation, technological progress, ongoing growth, open communication, sustainability, and fairness remains unwavering. We firmly believe that there are no limits to what we can achieve when guided by these principles. As we embark on this new phase, we are energized by the opportunities ahead and remain dedicated to making a meaningful impact in every endeavor we undertake.

Essential Qualifications

• University degree in related departments, preferably Business Administration, Marketing or Industrial Engineering,
• Minimum 6 years of brand marketing experience in FMCG,
• Excellent organization, planning, time and budget management skills,
• Strong communication and good analytical skills, competent in planning and reporting,
• Skilled at generating innovative ideas and new initiatives that drive sales growth and brand love,
• Effectively using MS Office programs,
• Fluent in English

Key Responsibilities

• Managing 360° marketing of the brand according to general brand strategy and company targets,
• Tracks annual budget for the brand,
• Supporting & following the process of product development, packaging, pricing, positioning of the products related to the brand,
• Preparing media plan, annual marketing budget and the growth target of the category,
• Ensure successful implementations of consumer promotions, market research and PR activities,
• Managing development of traditional and digital communication campaigns, plan and enhance digital presence and ensure instore visibility inline with KPIs,
• Proactively identifies tactical opportunities for the business, and support the marketing manager in recognizing strategic opportunities for the business by analyzing all relevant data,
• Delivers & executes short & long-term brand strategies and plans,
• Analyzing market trends and competitor activity to identify growth opportunities and increase competitiveness,
• Initiate new product process and coordinate with necessary parties