Brand Manager

About the role

The Brand Manager will be the brand and marketing lead for one of MKA Group's iconic aftermarket parts brands for two-wheeled vehicles. This role will drive global brand consistency, strengthen distributor partnerships and close the gap between headquarters and regional markets, supported by MKA Group's Shared Services. The Brand Manager will drive top-line growth, brand strength and market presence across all regions.

This is a role for those who live and breathe the rider lifestyle, know the ground, understand the market and can build a performance-focused brand that riders trust and follow.

Key responsibilities

• Define and execute a unified global brand strategy across all markets
• Ensure consistent brand messaging, tone and visual identity worldwide
• Position the brand competitively against key industry players
• Develop brand guidelines and ensure adherence across regions
• Identify and prioritize new growth markets (APAC, Middle East, Europe, Americas)
• Develop go-to-market strategies for new regions
• Collaborate with regional teams to localize campaigns without diluting brand identity
• Act as the key bridge between HQ and global distributors
• Develop distributor toolkits (marketing assets, brand playbooks, campaign kits)
• Plan and execute global campaigns (digital, events, motorsports, influencer partnerships)

About you

• At least 7–12 years in brand management, preferably in Automotive aftermarket performance parts
• Proven experience managing global or multi-regional brands
• Strong strategic thinking with hands-on execution ability
• Deep understanding of branding, storytelling and customer engagement
• Experience in B2B2C models (HQ → Distributor → End Customer)
• Excellent stakeholder management across cultures and regions
• Data-driven decision-making and analytical mindset
• Familiarity with CRM and analytics tools
• Understanding of e-commerce and omnichannel strategies
• Willingness to travel internationally

Additional info:

• We are fully on-site.
• Our working hours are 9am to 6pm, Mon to Fri.
• Our HQ is located at 40, Jln TPP 5, Taman Perindustrian Putra, 47130 Puchong, Selangor.