Brand Manager

BRAND MANAGER

Key Responsibilities:

• Develop and execute multi-year brand strategies aligned with company growth targets and market opportunities.
• Maintain a distinct brand identity, messaging framework, and tone across all consumer touchpoints (digital, retail, social, PR).
• Monitor competitor landscape, beauty trends (e.g., clean beauty, clinical efficacy, sustainable packaging), and consumer behavior to identify unmet needs.
• Lead integrated marketing campaigns spanning digital, influencer/KOL partnerships, PR events, and retail activations.
• Collaborate closely with Performance Marketing and E-Commerce teams to drive conversion across direct-to-consumer (DTC) and marketplace channels.
• Partner with Trade Marketing to design eye-catching point-of-sale (POS) displays, merchandising strategies, and retailer promotions.
• Work closely with R&D, regulatory, and supply chain teams to bring new skincare/beauty innovations from concept to shelf.
• Define product positioning, pricing structure, claims, packaging designs, and launch timelines.
• Manage product portfolio health, analyzing SKU performance and leading rationalization or reformulations when needed.
• Manage the brand marketing budget, optimizing spend allocation across channels to maximize return on ad spend (ROAS) and ROI.
• Track and report weekly/monthly brand performance, market share, sales volume, and campaign KPIs.
• Conduct post-campaign reviews to distill actionable insights for future initiatives.

Knowledge and Skill Requirements

• Bachelor's degree in Marketing, Business Administration or related program.
• With years of brand management experience, specifically within Beauty, Personal Care, Skincare, or Cosmetics.
• Proficiency with sales data and market intelligence platforms,
• Familiarity with cosmetic and wellness claims regulations (FDA, ISO standards) is highly desirable.

Ability to commute/relocate:

• National Capital Region: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Work Location: In person