Brand Manager

About the role

Our company is seeking an experienced Brand Manager to join our dynamic Marketing team. As Brand Manager, you will be responsible for driving the strategic development and management of our brand portfolio. This is a full-time position based in our Caloocan City, Metro Manila office.

What you'll be doing

• Develop and implement effective brand strategies to strengthen our brand identity and position in the market
• Oversee the creation of impactful brand campaigns, content, and marketing materials
• Monitor and analyse brand performance, making data-driven recommendations to optimise brand initiatives
• Collaborate cross-functionally with teams such as Product, Sales, and Creative to ensure brand consistency
• Stay abreast of industry trends and competitor activities to identify opportunities for brand growth
• Lead brand research, including market analysis and customer insights, to inform strategic decision-making
• Manage and mentor a team of brand specialists to drive brand excellence

What we're looking for

• Minimum 5 years of experience in brand management
• Strong understanding of brand strategy, positioning, and development
• Proven track record of delivering successful, measurable brand campaigns
• Excellent communication and interpersonal skills to collaborate with cross-functional teams
• Data-driven mindset and the ability to translate insights into actionable brand strategies
• Proficiency in market research, consumer insights, and brand analytics
• Bachelor's degree in Marketing, Communications, or a related field