Brand Manager

Develop and implement annual brand plans, marketing calendars, and strategic initiatives aligned with overall business objectives and market insights. Conduct in-depth market research, competitive analysis, and consumer insights gathering to identify opportunities, trends, and unmet consumer needs. Utilize data to inform brand strategy and product development. Collaborate with R&D, supply chain, and sales teams to manage the full product lifecycle, from ideation and development to launch, growth, and potential rationalization. Lead the development and execution of integrated marketing campaigns across various channels, including digital, social media, ATL (Above-The-Line) and BTL (Below-The-Line) activities, in-store promotions, and PR. Manage agency relationships effectively. Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve brand objectives and deliver strong ROI. Track, analyze, and report on brand performance metrics (sales, market share, brand equity, campaign effectiveness) and provide actionable recommendations for continuous improvement. Work closely with sales, trade marketing, R&D, supply chain, finance, and other departments to ensure seamless execution of brand strategies and initiatives. Identify and champion new product opportunities, leading the innovation process from concept to commercialization. Ensure consistent brand messaging, visual identity, and brand equity across all touchpoints.

Desired Candidate Profile

Bachelor s degree in marketing, Business Administration, or a related field from a reputable university. 3+ years of progressive experience in brand management within the FMCG (Fast-Moving Consumer Goods) industry, preferably with experience in food or beverage. Proven track record of successfully developing and executing marketing strategies that drove brand growth and market share. Experience in managing full product lifecycles and leading new product development initiatives. Fluency in English is a must.