Brand Manager

Brand Manager- Ring, BMX (Better Mobile Xperience) and Yaber

Location📍: Montague Gardens, Cape Town

Employment Type: Full-time, on-site

Start Date🗓️: As soon as possible

Role and Company Overview ☄️

At Supernova Brands, we don’t just distribute products, we build brands that move markets. Our Consumer Electronics division sits at the heart of this ambition. We distribute some of the biggest brands in Africa, such as Starlink, Dreame, and Meta. We hustle hard, but also have fun, ensuring a good work-life balance and a can-do attitude.

This Brand Manager will report directly to the smart and gaming category manager and will be fully accountable for the day-to-day and strategic management of the world's leading smart security hardware brand, BMX Powerbanks, and Yaber projectors.

The role is hands-on and execution-focused, covering listings, sales performance, forecasting, marketing execution, operational synergy, and brand strategy, with constant communication and collaboration with KAMs and the merchandising team. The successful candidate will be comfortable managing fast-moving consumer electronics brands across retail, e-commerce, and marketplace channels, while ensuring strong in-market execution and commercial performance.

Key Responsibilities 🧳

Brand & Category Ownership

• Own and execute the brand and category strategy for Ring, Yaber and BMX (Better Mobile Xperience) aligned to leadership direction
• Take full responsibility for product listings across all channels (retail, e-commerce, marketplaces)
• Drive sales performance in collaboration with KAMs and internal sales teams
• Act as the central point of ownership between sales, marketing, operations, suppliers, and brand principals

Product Management & Brand Enablement

• Manage end-to-end product lifecycles, including onboarding, positioning, pricing, promotions, and end-of-life initiatives
• Develop a strong understanding of each brand’s value proposition:
• Yaber: home entertainment and projector performance
• BMX (Better Mobile Xperience): everyday mobile power and charging solutions
• The world's leading smart security hardware brand: smart home security and connected ecosystems
• Work closely with customers on roadmaps, certifications, compliance, and product updates
• Ensure product knowledge is translated into clear, compelling retail- and e-commerce-ready listings

Go-To-Market, Sales & Forecasting

• Own sales targets and performance tracking for assigned brands
• Build and manage sales forecasts, demand plans, and launch forecasts
• Work closely with operations to ensure accurate stock planning, availability, and replenishment
• Identify growth opportunities by channel, customer, and product segment
• Support listings, promotions, and range reviews with data-driven recommendations
• Work closely with the on-the-ground merchandising team to gather insights on competitor activity, merchandising opportunities, stock gaps, and in-store training needs

Marketing Management & Execution

• Define marketing priorities and assign briefs to internal or external marketing teams
• Ensure marketing activity supports listings, promotions, sell-through, and brand objectives
• Approve and guide content creation, including product copy, visuals, videos, and training assets
• Support retail activations, digital campaigns, and channel-specific promotions in line with each brand’s positioning

Commercial & Operational Management

• Forecast demand, manage stock planning inputs, and minimise aging or slow-moving inventory
• Monitor performance vs targets and implement corrective actions where required
• Track competitor activity, pricing, and market trends across home entertainment, power accessories, and smart home categories

People Management

• Provide guidance, coaching, and support to the Category Coordinator to ensure they succeed
• Delegate tasks effectively while maintaining accountability
• Set, enforce, and monitor KPIs for the Category Coordinator

Requirements and Experience 📑

Experience

• You will be supported by a Category Coordinator who assists with day-to-day administration. Therefore, previous experience in people management is desirable but not essential
• 2-4 years’ experience in a Brand, Product, or Category Management role
• Experience managing consumer electronics or fast-moving tech products
• Proven experience managing product listings, pricing, and promotions across multiple channels
• Demonstrated ability to forecast demand and manage commercial performance
• Experience working with retail, e-commerce, and/or B2B environments
• Smart home, consumer electronics, mobile accessories, or AV category experience is advantageous

Skills & Attributes

• Strong commercial mindset with a bias for execution
• Ability to manage multiple brands with differing target markets and price points
• The ability to work collaboratively to ensure a constant flow of communication and execution excellence
• Confident communicator able to work cross-functionally and with external partners
• Highly organised, detail-oriented, and comfortable working in a fast-paced environment

Why This Role? 🚀

This is a high-impact role suited to someone who enjoys balancing commercial ownership with brand execution. You will play a key role in scaling established global brands, working closely with international principals, and influencing how leading consumer tech products are positioned and sold in the market. The role also offers the opportunity to grow leadership capability through managing and developing a Category Coordinator.

Kindly note: if you don't hear back from us within two weeks, please consider your application unsuccessful at this time. While we may not move forward now, we'll keep your details on file for future openings that match your skills.