Brand Manager

A. Consumer Insights

• Gathers and analyses information on market size, value, segments, competitors, shares, and other information required to prepare an effective marketing plan.
• Prepares brand reviews as required by management.
• Monitors and reports market activities relevant in preparation of an effective marketing plan.
• Actively seeks consumer understanding and insights that define the brand's core consumer needs, attitudes, and values in order to have stronger brand experiences.
• Tracks and analyzes the impact of brand and competitor products, pricing, placement, proposition, packaging, and promotion strategies related to the market.
• Does forecasting, supply management, sales reports, and promotional work plan implementation.
• Manages allocated marketing budgets and ensures within the plan.

B. Integrated Marketing Communication

• Creates and executes comprehensive marketing plans, strategies, and initiatives as well as the disciplined tracking of their progress and associated expenses.
• Develops reports and analyses brand initiatives, sales performance, competitive information, and market trends to enhance the brand's equity, marketplace performance, and competitiveness.
• Works proactively with the sales department to identify and develop programs to generate sustainable sales and proper alignment with existing marketing plans.
• Collaborates and builds amazing relationships with key external and internal stakeholders to advance the brand's market performance.

C. Innovation and Project Management

• Develops ideas (activation/innovation) of limited size and scale and sees it through for idea generation, launch, and successful implementation.
• Develop market research briefs for projects, concept development, and product and packaging development briefs.

JOB QUALIFICATIONS

• Equipped with more than 3 years of work experience in marketing, brand management, brand strategy, advertising, and promotion preferably coming from a Fast-Moving-Consumer Good (FMCG)/Consumer Care/Advertising or Research agency.
• Knowledge of research and analysis, insight development, marketing campaign and roll-out, new product development, and promotions planning and execution.
• Highly creative and strategic with an eye for details
• Knowledgeable in brand/product promotions, project management, local store marketing retail and trade management, and marketing events
• Knowledgeable in brand management and content management
• Has an intensive knowledge of marketing and consumer research.

Competencies Required:

• Excellent communication skills, both verbal and written
• Knowledgeable in online tools and digital advertising strategies
• Preferable knowledgeable in Adobe Photoshop