Brand Manager

Responsibilities

• Develop brand plan and go-to-market strategies
• Lead creative development for target audience to 'take action'
• Organizing, executing, monitoring marketing activities, ATL, BTL, Digital Activities including promotion programs, and have knowledge of trade marketing
• Responsible for managing A&P budget
• Measure and report performance of all marketing campaigns, assess ROI and KPIs
• Monitoring brand development in daily and monthly basis Coordinate cross-functionally to ensure consistency in brand-related decisions
• Monitor market, consumer trends and competitors' activities to identify opportunities and key issues

Qualifications

• Bachelor's Degree in Marketing, Business Administration or related fields
• Have at least 3 years of experience in marketing role in FMCG
• Strong analytical skills; Excellent communication and interpersonal skills
• Team player, Agile
• Location: Alam Sutera, Tangerang