Brand Manager

Role & responsibilities

New Product Development

• Identify new product opportunities based on consumer needs, market trends, and business opportunities.
• Drive NPD from ideation to launch, developing product concepts and coordinating with Product, Manufacturing, Supply Chain, Compliance, Regulatory, and other stakeholders.
• Own project timelines and ensure products are launch-ready

Brand & Campaign Management

• Support the planning and execution of integrated campaigns across digital, retail, and offline channels.
• Develop innovative initiatives that drive awareness, consideration, trial, and brand affinity.
• Balance long-term brand building with short-term business objectives using consumer insights and data.
• Collaborate with Category, Creative, CRM, Performance, Product, and Sales teams.

Digital, Content & Partnerships

• Strengthen Cellucor's presence across owned digital platforms including Instagram, YouTube, Reddit, and the website.
• Lead influencer, athlete, creator, and content partnerships, including product seeding and campaign execution.
• Stay ahead of digital and social trends to identify new opportunities for the brand.

Agency & Performance Management

• Brief and manage creative, media, production, and other agency partners, ensuring quality and timely delivery.
• Track campaign performance and use data and insights to optimize marketing initiatives.

Preferred candidate profile

• 2+ years of experience in Brand, Consumer, Product, or Digital Marketing.
• Prior experience in NPD / product launches is highly preferred. Experience in FMCG, D2C, health & wellness, sports nutrition, or lifestyle brands is a plus.
• Strong understanding of Sales, consumers, brand building, and marketing.
• Excellent project and stakeholder management skills.Comfortable working with data and campaign performance metrics.
• A proactive, curious self-starter with a bias for action who thrives in a fast-paced environment.