Brand Manager

Role & responsibilities

Key Responsibilities

• Develop and own the annual brand, communication and marketing plan, aligned with product launches, trends and festive calendars.
• Own masterbrand positioning, identity, tone, messaging and brand guidelines across all consumer touchpoints.
• Lead integrated campaigns across TV, print, digital, social, retail, events and BTL.
• Manage creative, media and production agencies and the end-to-end marketing calendar.
• Drive digital, social, influencer, performance and e-commerce marketing in coordination with internal and external teams.
• Partner with Sales and Trade Marketing to drive brand pull and sell-through across General Trade, Modern Trade and E-commerce.
• Lead brand-building initiatives across North, West and East India.
• Plan and execute brand activations, launch events and consumer engagement programmes.
• Track campaign ROI, brand health, consumer insights and category trends, providing actionable recommendations.
• Collaborate with Product, Sales, Content, PR, Design and other stakeholders on consumer-led opportunities.

Preferred candidate profile

• 7-11 years of experience in brand management/marketing, with strong consumer brand-building experience.
• Experience in FMCG, footwear, apparel, lifestyle, consumer durables or D2C.
• Proven end-to-end ownership of national/multi-region brand campaigns.
• Strong knowledge of ATL, digital, performance, social and retail/BTL marketing.
• Experience managing agencies/media partners and working with Sales & Product teams.
• Data-driven approach with strong consumer research, brand-health, Excel and PowerPoint skills.
• MBA / PGDM / Post-Graduate in Marketing from a reputed institute.