Brand Manager

About the role

PT Kartika Sari Indonesia is seeking an experienced and strategic Brand Manager to join our Marketing team. This is a full-time position based in Bandung, West Java, where you will take ownership of our brand strategy and drive its growth across all market segments. As Brand Manager, you will be instrumental in shaping how our brand is perceived, positioning it competitively in the marketplace, and ensuring consistent brand messaging across all touchpoints. This role is pivotal to our commercial success and offers the opportunity to make a meaningful impact on our business trajectory.

Key responsibilities

• Develop and implement comprehensive brand strategies that align with overall business objectives and market opportunities
• Manage brand positioning, ensuring consistency across all marketing channels, communications, and customer touchpoints
• Oversee brand identity guidelines and ensure adherence across all organisational departments and external partners
• Conduct market research and competitive analysis to identify brand opportunities, threats, and consumer insights
• Create and execute integrated marketing campaigns that strengthen brand awareness and drive customer engagement
• Collaborate with cross-functional teams including sales, product development, and digital marketing to deliver cohesive brand experiences

What we're looking for

• 5+ years of professional experience in brand management or a similar marketing leadership role
• Proven track record of successfully developing and executing brand strategies that have driven measurable business results
• Strong understanding of brand positioning, differentiation, and consumer psychology
• Excellent project management and organisational skills, with the ability to manage multiple initiatives simultaneously
• Proficiency in marketing analytics tools and data interpretation to inform strategic decisions
• Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels
• Creative thinking combined with analytical rigor, balancing innovation with commercial viability
• Experience managing marketing budgets and demonstrating ROI accountability
• Proficiency in digital marketing channels and awareness of emerging marketing trends and technologies
• Strong interpersonal skills and the ability to work collaboratively across departments
• Preferred: Experience in the consumer goods, retail or f&b would be advantageous

What we offer

PT Kartika Sari Indonesia is committed to supporting the professional development and wellbeing of our employees. We offer a competitive salary package commensurate with experience, along with comprehensive health and medical benefits. Our workplace culture values innovation, collaboration, and continuous learning, providing opportunities for career advancement and skills development. We maintain a supportive work environment that promotes work-life balance and recognises the contributions of our team members. Additionally, we provide performance-based incentives and the opportunity to work with a dynamic, talented team on meaningful brand-building initiatives.

About us

PT Kartika Sari Indonesia is a respected organisation operating in the Marketing & Communications sector with a focus on brand management excellence. We are dedicated to creating distinctive, compelling brands that resonate with consumers and drive business growth. Our company is built on values of integrity, creativity, and customer-centricity, fostering an environment where talented professionals can thrive and contribute to our success. Based in Bandung, West Java, we serve a diverse market and are committed to delivering outstanding results for our clients and stakeholders.

Apply now

If you are a strategic thinker with a passion for brand building and meet the qualifications outlined above, we would like to hear from you. Please submit your CV, a cover letter detailing your relevant experience, and examples of successful brand campaigns you have led to our HR department. We look forward to connecting with talented Brand Managers who are ready to make an impact.