Brand Manager

Responsibilities

• Develop and implement annual brand strategies and marketing plans in line with company objectives.
• Manage brand positioning, identity, and guidelines across all consumer touchpoints.
• Design and execute consumer promotions in both Modern Trade (supermarkets & drugstores) and Traditional Trade (general trade/retailers) to maximize sales and brand visibility.
• Work closely with Key Account (Sales MT) and Sales GT teams to ensure strong execution of consumer promotions and trade programs.
• Conduct market and competitor analysis to identify opportunities, threats, and consumer insights.
• Plan, execute, and evaluate integrated marketing campaigns (ATL, BTL, and digital).
• Monitor brand performance, including sales, market share, and consumer engagement, and provide actionable insights.
• Manage relationships with external agencies (creative/media/PR/activation) to deliver impactful campaigns.
• Control brand marketing budget and ensure effective ROI.
• Ensure compliance with company policies and regulatory requirements in all brand communications.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• Minimum 3–5 years of experience in brand management, trade marketing, or related roles (FMCG/healthcare/consumer goods background preferred).
• Strong understanding of Modern Trade and Traditional Trade dynamics, including consumer promotion strategies.
• Excellent project management, organizational, and cross-functional collaboration skills.
• Strong analytical skills with the ability to translate data into actionable brand and trade strategies.
• Proficiency in English (both written and spoken).
• Exceptional communication and presentation skills.
• Proficiency in digital marketing tools and platforms is an advantage.
• Ability to thrive in a fast-paced, dynamic work environment.