Brand Manager

The Brand Manager is a role responsible for driving the brand’s overall direction, growth, and long-term market expansion. Beyond traditional marketing, this position shapes and elevates brand identity by delivering a consistent and compelling narrative across all consumer touchpoints—digital, retail, and experiential.

The role blends strategic business development, data-driven product decision-making, and integrated marketing execution while fostering strong collaboration with merchandising, sales, and retail operations. The Strategic Brand Manager ensures the brand remains competitive, relevant, and commercially successful within the dynamic retail and fashion landscape.

Duties and Responsibilities

1. Strategic Brand Development & Planning

• Develop and execute comprehensive brand strategies aligned with company vision and market positioning.

• Conduct market research and consumer insights analysis to identify trends, opportunities, and competitive movements.

• Leverage AI-driven tools for trend forecasting, predictive modeling, and consumer behavior analytics to inform strategic decisions.

• Establish and maintain strategic partnerships and collaborations to strengthen market presence.

2. Integrated Marketing & Communications

• Lead the planning and execution of integrated marketing campaigns across digital, social media, PR, and in-store channels.

• Ensure consistent brand messaging and adherence to brand guidelines across all touchpoints and communications.

• Oversee digital marketing efforts, including SEO, SEM, performance marketing, and social media advertising to maximize visibility and engagement.

3. Commercial & Inventory Management

• Make data-led decisions on product buying, pricing strategies, and inventory planning to optimize product mix and profitability.

• Work closely with Merchandising and Buying teams on assortment planning, allocations, and promotional strategies to drive target sell-through.

• Analyze channel and product-level profitability and recommend growth strategies aligned with financial targets.

4. Performance Analysis & Team Leadership

• Monitor brand performance using key KPIs such as Brand Equity, CLV, and NPS; recommend actions to enhance ROI and long-term brand health.

• Prepare insightful reports and presentations for senior leadership, covering brand performance, sales results, and strategic recommendations.

• Lead and collaborate with cross-functional teams to ensure cohesive brand execution across marketing, sales, and retail operations.

• Conduct brand and product training for retail teams to uphold service standards and product expertise.

Job Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or related fields. An MBA is a plus.

• 5–8+ years in Brand Management or Strategic Marketing, preferably in the fashion or retail industry. Proven leadership in strategy development and execution.

Technical Skills

• Strong proficiency in data analytics, forecasting, pricing, and financial planning.

• Experience with analytics tools (e.g., Power BI, Google Analytics, Adobe Analytics).

• Familiarity with AI-powered trend forecasting and consumer insight tools.

• Experience leading integrated marketing strategies across multiple channels.

Soft Skills & Core Competencies

• Strong strategic and commercial acumen.

• Excellent leadership, collaboration, and stakeholder management skills.

• Exceptional communication, negotiation, and presentation abilities.

• Strong storytelling capability—turning data into brand narratives.

• Deep understanding of the Philippine consumer and retail landscape.

• Adaptability and cultural awareness in a fast-paced, evolving market.