Brand Manager

Job Summary

Role Summary The Senior Brand Manager will be responsible for developing and executing comprehensive brand strategies that enhance Abhee Ventures market presence, strengthen brand equity, and generate qualified business opportunities. The role requires a strategic thinker with strong leadership capabilities who can successfully manage integrated marketing campaigns, content strategy, digital initiatives, and cross-functional collaboration. Reporting directly to the Marketing Head / Chief Marketing Officer (CMO), the incumbent will play a critical role in positioning Abhee Ventures as a preferred real estate brand while ensuring consistency across all customer touchpoints.

Responsibilities

• Brand Strategy Positioning - Develop and execute annual and quarterly brand strategies aligned with the companys business objectives. Strengthen Abhee Ventures brand positioning across all marketing channels. Build long-term brand equity while supporting lead generation and sales objectives. Ensure consistent brand identity, messaging, and visual standards across all communication platforms.
• Marketing Campaign Management - Plan, execute, and monitor integrated 360-degree marketing campaigns across digital, print, outdoor, television, radio, events, and social media. Lead project launch campaigns from concept to execution. Manage campaign budgets, timelines, and performance metrics. Evaluate campaign effectiveness and optimize based on performance data.
• Content Creative Leadership - Drive content strategy across digital platforms, website, social media, brochures, presentations, and marketing collateral. Collaborate with creative teams to deliver high-quality marketing assets. Ensure all communication aligns with the brand tone and corporate objectives. Review and approve marketing creatives before release.
• Consumer Insights Market Intelligence - Conduct market research, competitor benchmarking, and customer insight analysis. Identify emerging market trends and recommend strategic initiatives. Analyze consumer behavior to improve campaign effectiveness and customer engagement. Provide actionable recommendations based on marketing analytics.
• Product Project Marketing - Develop Go-to-Market (GTM) strategies for new project launches. Work closely with Sales and Project teams to create compelling product positioning. Support pricing communication, launch planning, and promotional activities. Ensure successful execution of project launch campaigns.
• Digital Marketing Performance Monitoring - Collaborate with digital marketing teams to improve online visibility and lead generation. Monitor website performance, SEO, SEM, social media, and paid marketing initiatives. Track KPIs including brand awareness, engagement, lead quality, and campaign ROI. Prepare periodic performance reports for senior management.
• Cross-Functional Collaboration - Partner with Sales, CRM, Product Development, Finance, Legal, and Project teams to ensure seamless execution of marketing initiatives. Coordinate with channel partners and external stakeholders during project launches. Align marketing strategies with business priorities.
• Agency Vendor Management - Manage relationships with advertising agencies, digital partners, media agencies, PR firms, production houses, and creative vendors. Prepare detailed campaign briefs and evaluate agency performance. Negotiate contracts and ensure cost-effective utilization of marketing budgets. Maintain quality standards across all external deliverables.
• Budget Management - Prepare and manage annual marketing budgets. Monitor marketing expenditure and optimize ROI. Ensure effective allocation of resources across campaigns and initiatives.

Requirements

• Masters Degree in Marketing, Business Administration (MBA), or a related field.
• Additional certifications in Brand Management, Digital Marketing, or Marketing Analytics will be an added advantage.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.