Brand Manager

About the role

We are looking for a strategic, creative, and results-driven Brand Manager to lead the development and growth of our brand. The Brand Manager will be responsible for brand strategy, positioning, marketing campaigns, consumer insights, and ensuring consistent brand communication across all channels.

Key responsibilities

• Develop and execute comprehensive brand strategies aligned with business objectives.
• Manage brand positioning, messaging, visual identity, and overall brand consistency.
• Conduct market, consumer, and competitor research to identify opportunities and emerging trends.
• Plan, execute, and evaluate integrated marketing campaigns across digital, social, retail, events, and other relevant channels.
• Work closely with creative, sales, product, digital, and external agency teams to deliver campaigns on time and within budget.
• Develop marketing briefs, campaign concepts, content direction, and promotional materials.
• Monitor brand performance, campaign effectiveness, customer engagement, and market trends.
• Analyze marketing and sales data and translate insights into actionable recommendations.
• Manage brand and campaign budgets and ensure efficient allocation of resources.
• Develop presentations and regular reports for management.