Brand Manager

Job Responsibilities:

Brand Management

• Analyses financial reports and uses them in decision-making when developing and evaluating marketing activities for the category; recommends cross-functional initiatives/projects.
• Develops business and marketing plans for assigned products, brands, or segments thereof, including in-store/sales promotions, activation programs, digital marketing initiatives pricing, and other implementation strategies.
• Participates in the development and implementation of communications materials involving assigned brands.
• Coordinate with Product Development to qualify the product and package through various tests.
• Craft promotion/pricing strategy and customer/distributor trade terms with the trade team.
• Participates in the evaluation of promotions, activation, and PR/advertising associated with assigned brands or products; assesses success against approved plans. Market Research on Consumer Insights:
• Develops brand and business-building insights founded on a holistic understanding of consumers across channels and categories to be used in combination with shopper and customer insights.
• Uses research and other sources of information to synthesize and create insights that anticipate and react to consumer behaviors.
• In-depth understanding of consumer and shopper behaviors

Financial Management

• Develops and monitors A&P requirements for the brand assigned, assuring adherence to the approved budgets.
• Analyses financial reports and uses them in decision-making when developing and evaluating marketing activities for the category; recommends cross-functional initiatives/projects.

Project Management

• Effectively and efficiently directs cross-functional project teams using PPM processes and methods.

Recruitment

• Spearheaded the recruitment of targeted consumers and sellers such as but not limited to Influencer/Ambassador management and became relevant through brand stories.

Job Qualifications:

• Bachelor’s/College Degree, Post Graduate Diploma, or Master’s Degree in Business Studies/Administration/Management, Marketing, or a related field.
• With at least three to five (3-5) years of working experience in brand conceptualization and execution or any related field is required for this position.
• Experience in Skin Care and Food Supplement industries is an advantage in this position.
• Proficient in formulating numbers, reports, and data-driven.
• Highly proactive, creative, analytical, and possess a good leadership style.
• Possess an excellent Project Management Skills.
• Must have strong interpersonal and communication skills.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, etc.) and experience with data analysis tools.