BRAND MANAGER

Key Responsibilities:

1.     Brand Strategy & Positioning:

• Brand Ownership: Act as brand custodian, defining and safeguarding brand positioning, identity, and guidelines across all channels and touchpoints.
• Strategic Planning: Develop and implement annual brand calendars, marketing campaigns, and go-to-market strategies aligned to category and corporate objectives.
• Market & Consumer Insight: Track market trends, competitor activity, and consumer behaviour to identify whitespace and inform brand and product decisions.

2.     Retail & Merchandising Execution

• Merchandising Strategy: Responsible for assortment planning, sell-through analysis, and in-store presentation standards that reflect brand positioning.
• Retail Calendar Management: Plan brand activity around key retail moments (seasonal launches, promotions, festive periods) to maximize commercial impact.
• Channel Consistency: Ensure consistent brand execution across brick-and-mortar retail, e-commerce, and marketplace channels.

3.     Performance & Data Analytics

• KPI Monitoring: Track campaign performance, sell-through rates, marketing ROI, and brand health metrics, reporting regularly to leadership.
• Budget Management: Manage and optimise marketing and brand budgets, ensuring spend is allocated to the highest-return initiatives.
• Continuous Optimization: Use performance data to refine strategy, reallocate spend, and improve future campaign effectiveness.

Key Requirements:

• Minimum 4 years of brand management experience in the retail industry
• Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
• Commercially astute and analytically minded, with strong business acumen.
• Data-driven decision-making, with comfort interpreting sales, campaign, and consumer analytics.
• Strong understanding of the retail calendar, merchandising principles, and sell-through/inventory metrics.
• Strong project management, budgeting, and vendor/agency management skills.
• Highly organized and capable of managing multiple priorities in a fast-paced, matrixed corporate environment.
• Results-driven, proactive, and comfortable operating with a high degree of ownership.
• Strong communicator, able to influence stakeholders across functions and seniority levels