Brand Manager

About the Role
We are seeking a dynamic, creative, and data-driven Brand Manager to lead brand strategy, product launches, market expansion, and consumer communication across India. The ideal candidate has an entrepreneurial mindset, thrives in fast-scaling environments, and is passionate about creating impact in healthcare and saving lives through innovative technology.This role blends D2C product marketing, clinical credibility building, consumer education, and large-scale brand storytelling, all aimed at positioning Spandan as Indias most trusted cardiac health companion

**Key Responsibilities

1. Brand Strategy & Positioning**

• Shape brand identity and messaging across consumer, clinical, and institutional segments
• Lead research to identify insights, opportunities, and cardiac care gaps
• Strengthen brand trust, credibility, and recall across markets
  2. Product Marketing & NPD
• Lead GTM, positioning, packaging, and launch plans for new products
• Work with product, R&D, supply chain, and growth teams to scale adoption
• Track product performance and drive improvements based on feedback & competition
  3. Digital & D2C Growth
• Oversee brand presence across website, marketplaces, social media, influencers, CRM
• Build high-performing communication funnels for both doctors and consumers
• Collaborate with digital teams on performance marketing and conversion optimization.
  4. Campaigns & Content
• Lead 360 campaigns: digital, medical, influencer, on-ground, and storytelling.
• Guide creation of high-quality videos, ads, clinical content, and patient education.
• Manage creative & digital agencies end-to-end.
  5. Experiential & Healthcare Branding
• Build brand presence inside clinics, hospitals, OPDs, camps & healthcare events.
• Drive patient-facing awareness, preventive care messaging & in-clinic branding.
• Partner with medical networks, cardiology bodies & healthcare organizations.
  6. Performance Marketing
• Coordinate effectively with multiple external agencies to ensure seamless execution of brand and market initiatives.
• Lead and manage cross-functional teams, fostering collaboration and driving high-quality output.
• Plan, execute, and oversee ATL & BTL marketing campaigns to strengthen brand visibility, engagement, and market presence.

Requirements

• 5-8 years in Brand Management, D2C,Consumer Tech, or Healthcare.
• Experience with product launches, scaling, and multi-channel campaigns.
• Strong storytelling, analytical thinking, and problem-solving skills.
• Prior exposure to digital marketing, influencers, and content leadership.
• Entrepreneurial mindset with ownership, creativity, and speed.
• MBA/PGDM preferred; interest in health, medtech, wellness is a plus.