Brand Manager

Company Description

CIT is a leading $40 million distributor in Thailand. Founded in 1961, CIT engages in the importing and distribution of sanitary wares, door locks, garden tools, hardware tools, and zinc metals. With over 1,000 of sales points spanning across the country, CIT is one of Thailand’s largest companies in this domain whose leading brands include KUDOS, Alpha, igloohome and Saboten. Our clients include manufacturing, wholesales & retails, hospitals, property developers and marketplace platforms. CIT brings commitment to create a better value to customers in Thailand, with regional expansion into Southeast Asia.

Our vision is to continue to exceed the expectations of consumers. Our offerings are always inspired by passion for creating a better life for customers. Our small team is full of passionate members who want to challenge the status quo of the industry. Just come on board to grow together. You will be an important piece of what we’re trying to achieve.

General Description

We are seeking a strategic and creative Brand Manager to help strengthen and grow our lifestyle and smart living brands—particularly KUDOS, our design-driven bathroom and living solutions brand.

This role sits at the intersection of brand strategy, digital activation, and commercial execution. You will work closely with Marketing, Digital, eCommerce, Sales, and Product teams to build brand equity, drive awareness, and deliver consistent brand experiences across both B2C and B2B touchpoints.

Key Responsibilities:

Brand Strategy & Guardian

• Develop and execute brand strategies aligned with business goals and long-term vision.
• Define brand positioning, value propositions, and messaging across channels.
• Act as the brand guardian, ensuring consistency with brand guidelines and identity.

Campaign & Activation

• Lead integrated brand campaigns across digital, retail, eCommerce, events, and partnerships.
• Collaborate with digital and CRM teams to activate campaigns across platforms such as social media, LINE, marketplaces, and owned channels.
• Support product launches and seasonal brand initiatives.

Digital & Consumer Experience

• Partner with Digital Marketing teams to enhance online brand presence and engagement.
• Support CRM and loyalty initiatives to strengthen customer relationships and repeat usage.
• Monitor customer journeys and touchpoints, recommending improvements to brand experience.

Insights & Performance

• Conduct consumer, market, and competitor research to identify growth opportunities.
• Track brand health, campaign effectiveness, and key KPIs; translate insights into action.
• Manage brand budgets and ensure effective use of resources.

Cross-Functional & Partner Collaboration

• Work closely with Sales, eCommerce, and Product teams to translate brand strategy into commercial impact.
• Manage creative, media, and research agencies.
• Represent the brand internally and externally with confidence and clarity.

What We’re Looking For

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in brand management, marketing, or integrated communications.
• Strong understanding of brand strategy, digital marketing, and customer experience.
• Experience working with agencies and cross-functional teams.
• Analytical mindset with strong storytelling and presentation skills.
• Fluent in Thai and English.
• Passion for design, innovation, and lifestyle brands; experience in home, retail, or consumer goods is a plus.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in brand management, marketing, or integrated communications.
• Strong understanding of brand strategy, digital marketing, and customer experience.
• Experience working with agencies and cross-functional teams.
• Analytical mindset with strong storytelling and presentation skills.
• Fluent in Thai and English.
• Passion for design, innovation, and lifestyle brands; experience in FMCG, home retail, property development is a plus.

Why Join Us

• Be part of a design-driven Thai brand with a global mindset.
• Learn from senior leaders with regional experience in marketing and innovation.
• Work on exciting projects that blend creativity, data, and purpose.
• Enjoy a collaborative, energetic, and supportive environment that encourages personal growth.
• If you’re driven, curious, and ready to grow, come join us in building the future of smart living in Thailand.

📩 Apply Now via JobsDB or send your CV to [email protected]

About KUDOS as a BRAND

KUDOS was launched in Bangkok in 2011 as an alternative bathroom brand from Thailand. At KUDOS, we believe that bathroom is not just a room for personal hygiene but rather a private space to inspire the dream. As we explore around the world, KUDOS uncovers and absorbs beauty and innovation that would make your bathroom capable of inspiring and awakening your senses.

KUDOS has been pursuing different values from those of conventional luxury bathroom products. We have been striving not only to create a more luxurious experience, but also to help in solving many issues that have come along the way. We think that "DESIGN THINKING" is a process in problem solving and a solution to shape a better society and future. At KUDOS, we strive to develop products and services by anticipating the needs of people and society.

For more information, please visit www.kudos.co.th

Follow us on www.facebook.com/kudosthailand