Brand Manager

Job Purpose

The Brand Manager is responsible for building and strengthening Brand Bold's market presence and corporate image, while translating the company's commercial strategy, projects, and capabilities into effective marketing and communication initiatives.

The role will lead Brand Bold's brand, digital presence, content, PR, business showcasing, and commercial marketing support to contribute to brand awareness, client engagement, lead generation, and business growth.

Key Responsibilities

1. Brand Strategy & Management

• Develop and execute Brand Bold's brand strategy, positioning, identity, and communication standards.
• Ensure consistent representation of the brand across all internal and external touchpoints.
• Manage corporate, offline, and internal branding initiatives.

2. Digital, Website & Social Media

• Lead Brand Bold's digital presence across the website, social media, and relevant online channels.
• Develop digital and social strategies that increase visibility, engagement, and qualified business opportunities.
• Monitor digital performance and continuously optimize activities based on results.

3. Content, PR & Business Showcasing

• Develop the overall content and corporate communication strategy.
• Showcase Brand Bold's projects, capabilities, achievements, and partnerships through strong case studies and business content.
• Manage PR activities and relevant media exposure to strengthen the company's market reputation.

4. Commercial & Client Marketing

• Support Sales and Business Development with effective presentations, credentials, case studies, proposals, and marketing tools.
• Develop direct marketing and client-retention initiatives supporting acquisition, cross-selling, renewals, and long-term relationships.
• Align marketing priorities with commercial targets and market opportunities.

5. Partnerships & Corporate Visibility

• Identify and manage strategic sponsorships, collaborations, exhibitions, events, and partnership opportunities.
• Evaluate opportunities based on their strategic relevance, commercial potential, brand exposure, and ROI.
• Support the Chairman's professional positioning and personal branding where aligned with Brand Bold's corporate objectives.

6. Marketing Planning & Performance

• Develop and manage the annual and monthly marketing plan, priorities, and budget.
• Coordinate agencies, suppliers, and internal stakeholders to ensure effective execution.
• Establish marketing KPIs and regularly report performance, business impact, leads, and ROI to management.

Key Performance Indicators (KPIs)

• Brand awareness and market visibility.
• Qualified leads and commercial opportunities generated.
• Digital and social media performance.
• Website performance and lead generation.
• Content and business showcasing effectiveness.
• PR and corporate visibility.
• Sales and Business Development support effectiveness.
• Client engagement and retention contribution.
• Marketing plan execution versus budget.
• Marketing ROI.

Qualifications & Experience

• Bachelor’s degree in marketing, Business Administration, Communications, Advertising, or related field.
• 5+ years of relevant marketing and brand management experience.
• Preferred Relevant Experience in OOH advertising, media, real estate, advertising agencies, or B2B marketing is preferred.
• Strong knowledge of branding, digital marketing, social media, content, and corporate communications.
• Commercial mindset with the ability to connect marketing activities to business objectives.
• Strong project management, communication, presentation, and stakeholder-management skills.
• Strong command of Arabic and English.

Working Conditions

Employment Type: Full-Time
Work Arrangement: Office-Based

The position requires regular coordination with the Commercial, Sales, Business Development, Operations, and Management teams, with attendance at client meetings, events, exhibitions, and project sites when required.

Pay: E£35,000.00 - E£45,000.00 per month

Work Location: In person