Brand Manager

Brand Manager – Category-Defining Subscription Business 🧡

Propel is partnering with one of the UK's fastest-growing subscription businesses, private equity-backed, and scaling hard.

The category is one most people don't think about until they need it, keeping older and vulnerable loved ones safe, giving families real peace of mind. It's a support business run as a proper D2C subscription brand, and it's gearing up for that next stage: a full brand refresh, a new product line, and a serious investment in national awareness are all landing this year.

What you'll be doing:

• Owning delivery of a live brand refresh, from strategy through to full roll-out
• Digging into the website customer journey, spotting friction and running tests to lift conversion
• Keeping every piece of comms, across every channel, consistent and on brand
• Helping launch the business into new channels, including paid and organic social, with door drop and TV advertising on the roadmap
• Managing project and design budgets, and acting as the go-to for brand delivery challenges
• Working alongside an in-house team and a strong agency roster to get things landed, this is a directing role, not a doing-everything-solo one

What we're looking for:

• Experience as a Brand Manager or similar, ideally somewhere D2C, subscription or fast-moving
• A genuine track record of delivering brand campaigns across multiple channels
• Comfortable working cross-functionally with sales, digital, CRM and customer teams
• Sharp instincts for tone of voice and what actually lands with an audience
• The kind of person who spots what's not working and just fixes it, rather than waiting to be asked
• Genuinely ambitious, someone who wants to grow into a bigger brand role as the business scales

This will suit you if:

• You get real satisfaction from spotting what's broken and sorting it yourself
• You want visibility and real influence, not a seat several layers down
• You're genuinely energised by a brand with obvious untapped potential
• You want a business that will actually invest in you as it grows

This probably isn't for you if:

• You're looking for a narrow, single-channel specialism
• You'd rather work inside an established playbook than help build the next one
• You need a bigger team around you for support day to day
• Being closely visible to senior leadership feels like pressure rather than opportunity

Practical details:

📍 Location: Norwich, hybrid

💵 Salary: up to £50,000, dependent on experience

Strong wider package: private medical cover, matched pension, enhanced holiday

If you've ever looked at a brand and thought "I could do so much here", this is that brand!