Brand Manager

Job Responsibilities:

• Develop and implement annual brand plans, marketing calendars, and strategic initiatives aligned with overall business objectives and market insights.
• Conduct in-depth market research, competitive analysis, and consumer insights gathering to identify opportunities, trends, and unmet consumer needs. Utilize data to inform brand strategy and product development.
• Collaborate with R&D, supply chain, and sales teams to manage the full product lifecycle, from ideation and development to launch, growth, and potential rationalization.
• Lead the development and execution of integrated marketing campaigns across various channels, including digital, social media, ATL (Above-The-Line) and BTL (Below-The-Line) activities, in-store promotions, and PR. Manage agency relationships effectively.
• Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve brand objectives and deliver strong ROI.
• Track, analyze, and report on brand performance metrics (sales, market share, brand equity, campaign effectiveness) and provide actionable recommendations for continuous improvement.
• Work closely with sales, trade marketing, R&D, supply chain, finance, and other departments to ensure seamless execution of brand strategies and initiatives.
• Identify and champion new product opportunities, leading the innovation process from concept to commercialization.
• Ensure consistent brand messaging, visual identity, and brand equity across all touchpoints.

Job Requirements:

• Bachelor’s degree in marketing, Business Administration, or a related field from a reputable university.
• 4+ years of progressive experience in brand management within the FMCG (Fast-Moving Consumer Goods) industry, preferably with experience in food or beverage.
• Proven track record of successfully developing and executing marketing strategies that drove brand growth and market share.
• Experience in managing full product lifecycles and leading new product development initiatives.

Pay: E£7,298.05 - E£16,223.01 per month

Work Location: In person