Brand Manager

About the role:

Were looking for a creative and strategic Brand Manager to champion our brand identity and bring it to life across every touchpoint. In this role, youll be at the heart of shaping how the world perceives us - crafting compelling narratives, driving brand consistency, and building meaningful connections with our audience.

What You ll Do:

Brand Content Strategy

Shape our voice and storytelling across social media, campaigns, blogs, emailers, and launch communication

Develop creative concepts for product launches, milestone moments, cultural conversations, and community-first campaigns

Build narratives that simplify health intelligence into engaging, relatable content

Work closely with design and creative teams to ensure consistency across all consumer touchpoints

Product Marketing

Lead messaging and positioning for new product launches and feature rollouts

Translate technical and health-focused features into consumer-friendly narratives

Create launch strategies, marketing briefs, GTM narratives, and campaign frameworks

Collaborate with product, design, and leadership teams to align communication strategy

Community Culture

Build relationships with online communities, creators, and moderators across platforms like Reddit and Instagram

Identify emerging conversations, trends, and audience sentiment relevant to us

Develop campaigns that encourage participation, feedback, and community-led storytelling

Ensure our brand shows up online in a way that feels thoughtful, credible, and human

CRM Customer Experience

Create customer communication journeys across onboarding, referrals, launches, waitlists, and retention

Write premium yet human support and lifecycle communication

Improve customer education through guides, FAQs, troubleshooting systems, and proactive communication

Partnerships Collaborations

Support creator campaigns, retail collaborations, and launch partnerships

Work with external partners to ensure brand storytelling remains cohesive across channels and markets

What We re Looking For

3+ years of experience in brand marketing from reputed college who would have worked on product marketing, social strategy, or content-led consumer brands

Strong understanding of storytelling, internet culture, and consumer psychology

Excellent writing and communication skills

Ability to move between strategy and execution comfortably

Experience working with creators, communities, and social-first campaigns

Strong aesthetic and brand sensibility, especially within premium consumer products

Comfortable working in fast-paced startup environments Bonus Points

Experience in consumer tech, wellness, wearables, or lifestyle brands

Familiarity with Reddit/community-led growth

Experience working on product launches and GTM campaigns

Strong instinct for culture, trends, and social storytelling formats

Why Join Us

You ll help shape how an emerging health technology brand is experienced globally - not just through marketing, but through culture, storytelling, and community.

This role is ideal for someone who wants to build modern consumer brands that people genuinely connect with.

Disclaimer: This job posting and location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.