Brand Manager

Industry: Real Estate
Position: Brand Manager
Experience: 10+ years of relevant experience
Location: Siliguri, West Bengal
Employment Type: Full-Time

Key Responsibilities

• Develop and implement the company’s overall brand strategy and positioning.
• Build and strengthen the brand presence across real estate markets and target audiences.
• Plan and execute integrated marketing and branding campaigns across digital and offline channels.
• Manage brand communication, creative campaigns, advertising, and promotional activities.
• Coordinate with internal teams, creative agencies, media partners, and other stakeholders.
• Develop marketing strategies for new project launches and property campaigns.
• Monitor market trends, competitor activities, customer preferences, and industry developments.
• Ensure consistency in brand identity, messaging, and visual communication across all platforms.
• Plan and manage brand marketing budgets and evaluate campaign performance.
• Track key marketing and brand metrics and prepare regular performance reports.
• Support sales teams with effective marketing campaigns and lead-generation initiatives.
• Oversee social media, content, PR, events, exhibitions, and other brand-building activities.

Requirements

• 10+ years of experience in Brand Management, Marketing, or a related field.
• Prior experience in the real estate sector is strongly preferred.
• Strong understanding of real estate marketing, customer acquisition, and project branding.
• Excellent communication, leadership, strategic thinking, and negotiation skills.
• Strong understanding of digital marketing, social media, advertising, PR, and content marketing.
• Experience managing agencies, vendors, and marketing teams.
• Strong analytical skills with the ability to evaluate campaign performance and ROI.
• Ability to manage multiple projects and work within deadlines and budgets.
• Proficiency in MS Office and relevant marketing/analytics tools.

Ideal Candidate

Strategic Thinker | Strong Leadership | Brand-Focused | Creative | Data-Driven | Excellent Communication | Real Estate Marketing Expertise

Location: Siliguri, West Bengal

Pay: ₹50,000.00 - ₹70,000.00 per month

Benefits:

• Life insurance
• Provident Fund

Work Location: In person