Brand Manager

ABOUT LIFEJACKET SKIN PROTECTION

We believe life is better when you live it outside.

LifeJacket makes high-performance skin protection for people who take life outside. SPF that absorbs in seconds with no white cast. UPF clothing. Daily moisturisers with SPF. Anti-chafe bars. Wash bars. We don't do skincare. We do skin protection.

We started LifeJacket after our co-founder Jono was diagnosed with cancer in his thirties. So were several of our friends: healthy, active people. Up to 9 in 10 melanomas are preventable. That's why we exist, to put a stop to rising rates of skin cancer.

We're trusted where it matters: official partners with Surfing England, British Rowing, British Triathlon, the British Mountain Guides, England Netball, Paddle UK and British Water Ski & Wakeboard. Supplier to the England cricket teams and Team GB for Paris 2024. Recommended by the UK Sports Institute.

THE ROLE

You'll work directly with founders Billy, Jono and Rob, bringing LifeJacket to life offline and online, especially in our core season, March to August.

Roughly half your week is desk-based: managing social (Instagram and LinkedIn), producing content, editing, managing creators/ambassadors, dealing with partners. This part of the job requires you to be highly organised to be able to stay on top of all conversations.

The other half is out and about: shooting content, at events, sampling, meeting people face to face. Some desk days can be worked from home.

Video is a big part of this job. You need to be confident shooting on both a camera and an iPhone, and editing fast into content people actually stop scrolling for.

We need someone confident and outgoing. The kind of person who'll walk up to a stranger at an event and get them talking. But also someone highly organised: running a content calendar, an ambassador pipeline and a sampling schedule at once, without dropping a ball.

WHAT YOU'LL DO

Content

• Shoot and edit video on camera and iPhone: always-on social content
• Get out and about creating simple, real content with our products
• Manage other people's content creation so it works for the brand (partners/creators/ atheletes/ambasssadors)
• Jump on social trends, fast, to create cut-through for LifeJacket
• Plan capture for key events across the year
• Constant community engagement: replying, following up, building relationships with consumers, other brands and creators

Brand partnerships

• Find and build relationships with ambassadors and collaborators who genuinely live outside
• Brief and manage ambassadors to keep them motivated and delivering
• Reach out to and activate spring/summer collabs with relevant lifestyle brands

Events & sampling

• Run sampling activations, planned and reactive e.g. a hot day on the beach
• Attend planned events for sampling, engagement and content capture. Heaviest through summer.
• Capture every event moment for social, live and polished

WHAT SUCCESS LOOKS LIKE

• Every LifeJacket event in the season activated: partner events, tactical campaigns, community gatherings
• A pipeline of 20 active ambassadors/creators and 10 brand partners
• Social content that visibly grows engagement and earned media
• LifeJacket known as a community brand, not just an online store

WHO THIS IS FOR

• Someone LifeJacket would genuinely resonate with: outdoors, active, out in all weather, preferably over someone who just likes the idea of it
• Confident shooting and editing video on both camera and iPhone. Non-negotiable.
• A natural communicator: confident, outgoing, easy to talk to
• Energetic, reliable, proactive
• Highly organised: juggling content, partners and events without dropping anything
• Full UK driving licence

THE DETAILS

• Employment: Full-time fixed term 9-month contract starting in January 2027. 5 days a week, but the days and hours flex around events, especially in summer.
• Weekends: Event and sampling work regularly falls on weekends, particularly spring/summer. Time off in lieu during the week to balance it.
• Travel: Primarily South West and South East, occasional Midlands. Events vehicle provided so a full driving licence is essential.
• Benefits: 25 days holiday, MacBook, iPhone, free LifeJacket products
• Start date: January 2027
• Salary: £28,000 (annualised)

HOW TO APPLY

Email us a short note: who you are, why LifeJacket, and your relevant experience. We look forward to hearing from you.

Pay: £28,000.00 per year

Benefits:

• Casual dress

Licence/Certification:

• Driving Licence (required)

Work Location: In person